Mini-MBA

Objectives

1) To understand the importance of management for organizational success and for value creation;

2) To understand the fundamental concepts of management, namely in terms of the main functional areas of the organization.

General characterization

Code

1061020

Credits

6

Responsible teacher

Sérgio Pereira dos Santos

Hours

Weekly - Available soon

Total - Available soon

Teaching language

English

Prerequisites

 

Bibliography

- Hawawini, G. and Viallet, C. (2011). Finance for Executives - Managing for Value creation, 4th Edition, Sowth-Western.

- Jonhson, G., Whittington, R. and Scholes, K. (2011). Exploring Strategy, 9th Edition, Prentice Hall.

- Kotler, Philip et al. (2005). Principles of Marketing, The European Edition, Prentice Hall.

- Robbins, S.P. (2004). Comportamento Organizacional, 9th Edition, Prentice Hall.

- Slack N., Chambers S. e Johnston R. (2010). Operations Management, 6th Edition, Prentice Hall.

Teaching method

Half of the contact hours will be used with lectures. The PowerPoint slides used in these lectures will be given to the students in advance. The students will also have the opportunity to participate in the discussion of cases related with the subject.

The other half of the contact hours will be used with tutorial support aimed at developing a final project on a group basis, which can take one of two alternative forms: 1st) a business plan to create an organization or to develop a new product and/or service; 2nd) a scientific essay related with one of the topics studied in the subject.

Evaluation method

Final project on a group basis, which can take one of two alternative forms: 1st) a business plan to create an organization or to develop a new product and/or service; 2nd) a scientific essay related with one of the topics studied in the subject.

Subject matter

- Introduction to management and entrepreneurship

Introduction to management (concept, functions, skills, roles and responsibilities)

Mission, objectives, strategy, SWOT

Organization and value chain

Entrepreneurship

Business plan

 

Marketing

Consumer behavior

Marketing research

Design of products and services

Branding

Pricing

Communication

 

Finance

Sources of business financing

Budgeting and control

Financial statement analysis

Working capital management

 

Operations

Operations strategy

Design, planning and control of operations

Operations improvement

 

Organizational behavior and human resources

Leadership

Organizational culture

Human resources planning and strategies for employability

Performance appraisal

Programs

Programs where the course is taught: