Media Discourse - 1st semester


a) Mastering the analytical categories of Discourse, Mediation and Experience
b) Acquiring ability to decode the different coordinates and strategies guiding the discoursing production of the Media.
Deductive agility enabling the student to go beyond the obvious techniques of discoursive construction of messages which contemporary media activate, and also penetrate in the subjectivity and power effects which are played in the mediatic arena.
c) Acquiring the ability to decode all forms of mediation in modern experience: from a simple ornament to the macro television phenomenon, from videogames to Internet and its devices, for example.
d) Drafting of critical essays on the different discoursive forms of contemporary media.
e) Acquiring analytical skills which predispose to critical and creative professional intervention in the Media fields.

General characterization





Responsible teacher

Jacinto Rosa Godinho


Weekly - 4

Total - Available soon

Teaching language





DEBRAY, R (2000). Introdução à Mediologia. Lisboa: Livros Horizonte, 2004.
FOUCAULT, M. (1970). A Ordem do Discurso. Lisboa: Relógio de Água, 1997.
TOLSON, A. (1996). Mediations. Text and Discourse in Media Studies. London: Arnold.
MANOVICH, L (20012). Language of The New Media Cambridge. MIT Press: Arnold.
GRISPRUD, J. (2002). Understanding Media Discourse. London: Arnold.

Teaching method

Oral exposition of the syllabus (70%), supported by critical readings of excerpts from the bibliography. Video projection of film excerpts, television programmes, advertisements, video clips, photographs, paintings, magazines and newspapers. Joint discussion (30%) after showing these examples of modern media production.

Evaluation method

Individual research assignment (7- 20 pages)
Intermediate exam (frequência) at the end of the semester
Final exam.

Subject matter

1.Introduction to the concepts of Discourse and Media. Reflection on the Media discoursive practices, integrating them in their contexts and production and reception devices based on historical texts The Order of Discourse and La Logique du Sens by Gilles Deleuze.
2. Introduction to the concept of mediology from Regis Debray
3 The effects of discoursivisation in the Media.
3.1 Modern narrativisation
4. The mediatic experience
4.1 Concrete experience vs. virtual experience: the otaku phenomenon.
4.2 Media and subjectivity. Salvoj Zizek’s concept of interpassivity
4.3 Composition categories of the media discourse: violence, power, commentary, representation and irony.
5. Analysis of examples and cases of modern media discourses:
- Newspaper headlines, publicity and social responsibility of advertisements; mediation through Youtube videos, television reportages and news.