Economics of Information - 2nd semester
Objectives
General characterization
Code
711011014
Credits
6
Responsible teacher
Luís Oliveira Martins
Hours
Weekly - 4
Total - Available soon
Teaching language
Portuguese
Prerequisites
None
Bibliography
ALBARRAN, A. (2002), Media Economics - Understanding Markets, Industries and Concepts, 2nd ed., Iowa State Press.
ALEXANDER, A.; OWERS, J.; CARVETH, R.; HOLLIFIELD, C.A.; GRECO, A.N. (2004), Media Economics - Theory and Practice, 3rd ed., LEA.
CROTEAU, D. & HOYNES, W. (2006), The Business of Media - Corporate Media and the Public Interest, 2nd ed., Pine Forge.
DOYLE, G. (2013), Understanding Media Economics 2nd edition, Sage.
DOYLE, G. (2002), Media Ownership, Sage.
Teaching method
Theoretical-practical approach (60% - 40%). Teaching methods based in expositive, questioning and active learning.
Evaluation method
One written individual test (50%);
One group work, presented orally (50%);
The participation of students in class will also be considered.
Subject matter
1- Media Economics;
2- Economic and management concepts applied to media, telecommunications and internet companies;
3- Information /Communication Technologies and Economic Growth;
4- New Economy and Information Society;