Public Policies and Agenda Setting
Weekly - 4
Total - Available soon
Dearing, J., Rogers E., and Chaffee, S., (1996) Agenda-Setting, Sage Publications.
Gandy, O. H., (1982) Beyond Agenda Setting: Information Subsidies and Public Policy, Ablex Publishing.
McCoombs, M. (2004), Setting the Agenda: The News Media and Public Opinion, Polity Press.
Protess, D. L., McCombs, M. (Ed.) (1991), Agenda Setting: Readings on Media, Public Opinion and Policy Making, Lawrence Erlbaum Associates.
Rubim, A. (org.) (2004) Comunicação e Política. Conceitos e Abordagens, Ed. UNESP e UFBA.
With the students participation and with both theoretical papers and case studies, the main concepts are analysed, as well as the most frequent practices regarding communication strategies and the agenda-setting process.
1-Individual paper work with theoretical and practical approaches. Presentation and dicussion in the classroom (50%).
2-Final writen test (50%).
Programs where the course is taught: