Advertising - 1st and 2nd semester
Objectives
General characterization
Code
711011070
Credits
6
Responsible teacher
Fabrizio Macagno, Jorge David Fernández Gómez
Hours
Weekly - 4
Total - Available soon
Teaching language
Portuguese
Prerequisites
None.
Bibliography
Brochand, B, Lendervie, J, V. Rodrigues, J, Dionísio, P, PUBLICITOR, Pub.D.Quixote, Lisboa, 1999
Middleberg, D, WINNING PR IN THE WIRED WORLD, Powerful Communications Strategies for the Noisy Digital Space, McGraw-Hill, 2001
Thomas Russel, J, Ronald Lane,W, KLEPPNERS ADVERTISING PROCEDURE, Prentice Hall, 1993
Wells,W, Burnett, J, Moriarty,S, ADVERTISING Principles and Pratice, Prentice Hall, New Jersey, 1992
Teaching method
Evaluation method
Subject matter