Business Communication - 1st semester

Objectives

1. Understanding the concept and process of communication and its strategic relevance in the current business environment.
2. Understand the values, rights and duties that govern the activity of organizational communication managers.
3. Understanding and critical analysis of the relationship between internal communication, human resources management and marketing.
4. Understanding and ability to critically analyze issues related to external communication, namely communication with stakeholders and the value of corporate reputation.
5. To deepen theoretical reflection and case analysis in the field of organizations and communication, linking with the study of global business strategies.
6. Understanding the concepts of business ethics, codes of conduct and social responsibility of organizations.

General characterization

Code

722011036

Credits

10

Responsible teacher

Alda Magalhães Telles

Hours

Weekly - 3 letivas + 1 tutorial

Total - Available soon

Teaching language

Portuguese

Prerequisites

None

Bibliography

• ALMEIDA, Vítor (2003), A comunicação interna na empresa, Lisboa, Areas Editora.
• BUENO, Wilson da Costa. Comunicação empresarial: teoria e pesquisa. São Paulo: Manole, 2003.
• CHANEY, Lillian; MARTIN, Jeanette, (2004), Intercultural business communication, Upper Saddle River, Pearson.
• CORNELISSEN, J. (2014). Corporate communication: A guide to theory and practice. Sage.
• EISENBERG, E., GOODALL JR, H.L. & TRETHEWEY, A. (2010). Organizational Communication- Balancing Creativity and Constraint. Bedford/St. Martin’s.
• GOMES, D. (2000). Cultura organizacional. Coimbra: Quarteto Ed.
• HARGIE. Owen & Tourish, Dennis (2009). Auditing Organizational Communication. Routledge
• HARTLEY, P., & Bruckmann, C. G. (2002). Business communication. New York: Routledge.
• JABLIN, Frederic; PUTNAM, Linda (2001), The new handbook of organizational communication: advances in theory, research, and methods, Thousand Oaks, Sage.
• LAMPREIA, J. M., & Júdice, J. M. (2005). Lóbi: ética, técnica e a



Teaching method

Presentation of essential concepts in the field of corporate communication, through theoretical exposition sessions and practical cases analysis, involving students in the deepening of the subjects and in the theoretical-practical research work in the area of corporate communication.
Classroom teaching.

Evaluation method

Continuous assessment implies a frequency test, which will have a weight of 60% in the final grade, and a report and presentation of one group work (40%). Participation in class, frequency and quality of participation will influence the final grade whenever it proves appropriate. A unique final evaluation consists of an individual written exam (100%).

Subject matter

1. Corporate Communication and Organizational Communication
2. The historical perspective on the study of organizations: the different organizational theories and paradigms and their implications for corporate communication
3. Internal communication
4. External communication
5. Corporate reputation
6. Lobby and Corporate Affairs
7. Business communication strategies
8. Communication audits

Programs

Programs where the course is taught: