Communication and Enhancement Archaeological Heritage - 2nd semester

Objectives

Students will be able to:
a) Identify the fundamental dynamics that occur in the application of communication theory to the management of archaeological heritage.
b) Understand the processes and methodologies of science communication.
c) Identify various ways of relating and interacting with the public.
d) Acquire adequate theoretical and methodological tools for the collecting and transmission of archaeological knowledge.
e) Acquire knowledge of best practices for developing communication strategies in the context of heritage.

General characterization

Code

722051390

Credits

10

Responsible teacher

Docente a definir

Hours

Weekly - 3 letivas + 1 tutorial

Total - Available soon

Teaching language

Prerequisites

n.a.

Bibliography

BRITTAIN, Marcus and Timothy Clack, eds. (2007) Archaeology and the Media, Walnut Creek: Left Coast Press
CERAM, C.W., 1980. Deuses, Túmulos e Sábios — O Romance da Arqueologia. Lisboa: Livros do Brasil
CHENG, DONGHONG, et al (eds), 2008. Communicating Science in Social Contexts. New Models, New
Practices. New York: Springer.
DIAS, Camila Delmondes et al. Divulgando a arqueologia: comunicando o conhecimento para a
sociedade.Cienc. Cult. [online]. 2013, vol.65, n.2, pp. 48-52.
HARDING, Anthony. 2007. Communication in Archaeology. European Journal of Archaeology Vol. 10(2–3), pp. 119–133
HOLTORF, Cornelius. 2007. Can You Hear Me At the Back? Archaeology, Communication and Society.
European Journal of Archaeology Vol. 10(2–3), pp. 149–165
RICHARDSON, L. 2013. A Digital Public Archaeology?. Papers from the Institute of Archaeology, 23(1): 10, pp. 1-12
WILSON, A. et al. 2001. Manual de Comunicação em Ciência. Lisboa: Editora Replicação

Teaching method

Lectures accompanied by audiovisual information.
Practical classes geared towards the development of research methodologies for the implementation of
research and work projects.
Individual work done by the students, to develop analytical skills and familiarize with the new technologies and
their potential.
Visits to museums, archaeological sites and other heritage collections.

Evaluation method

Two assessment components: an individual written work (70% of final grade) and an individual oral
presentation (30% of final grade).

Subject matter

A. Introduction to Science Communication and its adaptation to Archaeology and Heritage;
B. The Communication as an essential resource for today´s enhancement and protection of heritage;
C. Communication and dialogue as a process: multidirectional communication;
D. From the technical report to the language of the public;
E. The public as the main actor in the heritage interpretation and communication processes;
F. Authorized Discourse and heritage: the transformed role of the expert in current heritage practices;
G. How to identify and communicate the \"spirit of place\" of the archaeological site;
H. Citizen Science, Crowdsourcing, and Digital Storytelling: new technologies at the service of heritage and the public;
I. Legislation and Best Practice in interpretation and communication of archaeological heritage;
J. From theory to practice: case studies and fieldwork.

Programs

Programs where the course is taught: