Tourism Management at World Heritage Sites
Objectives
a) Ability to assess and apply techniques and tools for the management and sustainable development of tourism in World Heritage Sites (WHS) and other heritage sites.
b) Ability to critically analyze and synthesize academic literatures on tourism/heritage and discuss academic models in relation to policy documents, data gathered through direct observation/interviews and secondary information (reports, statistics, etc.)
c) Ability to critically assess indicators of sustainable development and the potentials and limits of tourism to generate alternative livelihoods, promote cultural creativity, preserve heritage sites and facilitate intercultural dialogue and the promotion of cultures of peace.
d) Ability to mediate between global/national heritage policies, and context-specific national/regional/local development objectives.
General characterization
Code
722001055
Credits
10
Responsible teacher
Available soon
Hours
Weekly - 3 letivas + 1 tutorial
Total - Available soon
Teaching language
English
Prerequisites
None.
Bibliography
Ashworth, G. J., Graham, B. J., & Tunbridge, J. E. (2007). Pluralising Pasts: Heritage, Identity and Place in Multicultural Societies (London: Pluto), 2007
Di Giovine, M. A. (2009). The heritage-scape. Lanham: Lexington Books.
Jokilehto, J., Feilden, B. M. (1993). Management guidelines for world cultural heritage sites. Rome: ICCROM.
Mitchell, N., Rössler, M. (2009). World heritage cultural landscapes: A handbook for conservation and management. Paris: UNESCO.
Pedersen, A. (2002). Managing tourism at world heritage sites. Paris: UNESCO .
Robinson, M., & Picard, D. (2006). Tourism, culture and sustainable development. Paris: UNESCO.
Singh, J. P. (2010). UNESCO: Creating norms for a complex world. London: Routledge.
UNESCO (2002). Operational guidelines for the implementation of the World Heritage Convention. Paris, France: World Heritage Centre.
Teaching method
The module will be taught through a combination of lectures (50%), student-led seminars (25%) and field visit-based practical work engaging major stakeholder of heritage sites/heritage policy makers in Portugal (25%).
Evaluation method
Students will write a 4000 word dissertation (in either English or Portuguese; +/- 10%) on a topic to be agreed with the course leader. This shall involve both the review of topical academic literatures and the gathering of data either primary (through interviews, direct observation, surveys) or secondary (analyse of reports, policies, tourist markets, etc.) In addition, each student will prepare and lead a seminar on a topic to be agreed in the beginning of the course. The assessment of this is based on the quality of the presentation and a document outlining the content of the topic and the strategy to communicate it to the class. The mark for the dissertation will count for 75%, the student-led seminar for 25% of the final grade.
Subject matter
UNESCO World Heritage Sites have become one of the most powerful normative actions in international cultural policy making. Initially motivated by concerns about the destruction of specific sites, the programme has today emancipated itself as a tool for economic development, nation building and the promotion of cosmopolitan cultures. Tourism plays here an important role. The aim of this applied anthropology module is to teach future and current cultural policy stakeholders, site managers and heritage practitioners conceptual and practical techniques and tools for the sustainable management of tourism in major heritage sites.
Week 1: Introduction and general overview
Week 2: Excursion to Monastery of the Hieronymites and Tower of Belém in Lisbom
Week 3: UNESCO: towards an ethics for a global world
Week 4: The idea of world heritage, its opportunities and ambivalences
Week 5: Modern tourism culture and heritage
Week 6: Excursion to the cultural landscape of Sintra
Week 7: Elements of the world heritage management plan
Week 8: Attraction and visitor development
Week 9: Heritage marketing
Week 10: Fado as masterwork of immaterial culture?
Week 11: Heritage management and community involvement
Week 12: Peace and intercultural dialogue through tourism
Week 13: Research Design and Presentation and Writing Skills
Week 14: Invited Case Study
Weeks 15 and 16: Student Led Seminars