1. Know the main concepts related to Web Marketing and e-Commerce (EC)
2. Understand the content and framework of EC
3. Know some EC business models
4. Understand emarketplaces and list their components
5. Understand the major types of auctions and list their characteristics
6. Know the electronic retailing (e-tailing) and its characteristics
7. Understand the primary etailing business models
8. Identify the factors that influence consumer behaviour online
9. Know the objectives of Web advertising and its characteristics
10. Know the characteristics of the buy-side marketplace and eprocurement
11. Understand how reverse auctions work in B2B
12. Understand the concept, structure, types, and issues of virtual communities
13. Understand the commercial aspects of social networking
14. Initiate scientific research related to Web Marketing and EC
Weekly - 3 letivas + 1 tutorial
Total - Available soon
Martins, C, Oliveira, T. & Popovič, A. (2014) Understanding the Internet banking adoption: An unified theory of acceptance and use of technology and perceived risk application, International Journal of Information Management, 34(1), 113.
Oliveira, T. & Dhillon, G. (2015) From Adoption to Routinization of B2B eCommerce: Understanding Patterns across Europe, Journal of Global
Information Management, 23(1), 2443.
Oliveira, T. and M. F. Martins (2010) \"Understanding ebusiness adoption across industries in European countries,\" Industrial Management & Data
System (110) 9, pp. 13371354.
Turban, E., D. King, J. Lee, T.P. Liang et al. (2012) Electronic Commerce 2010: A Managerial Perspective. Boston: Prentice Hall.
Zhu, K. and K. L. Kraemer (2005) \"Postadoption variations in usage and value of ebusiness by organizations: Crosscountry evidence from the retail industry,\" Information Systems Research (16) 1, pp. 6184.
The curricular unit is based on theoretical lectures and seminar sessions. The theoretical lectures include presentation of concepts and methodologies and discussion. The seminar sessions are geared towards the presentation of topics by the students followed by discussion.
1st Period- three presentations of EC application cases per group (40%), one presentation per group of a scientific paper (20%), and test (40%).2nd Period- three presentations of EC application cases per group (40%), one presentation per group of a scientific paper (20%), and a test (40%). EC application cases In each chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Some questions are suggested to help the students going in the right direction. Each group will make three presentations (15 min each).Scientific paper We provide a set of scientific papers and each group of students chooses one paper to analyze and make a presentation (15 min)-
The curricular unit is organized in six Learning Units (LU):
LU1. Overview of electronic commerce
LU2. Emarketplaces:mechanisms overview of electronic commerce
LU3. Retailing in electronic commerce:products and services
LU4. Consumer behaviour, Internet marketing, and advertising
LU5. Businesstobusiness (B2B) ecommerce
LU6. The Web 2.0 environment and social networks
Programs where the course is taught: