Comunicação Estratégica Aplicada à Cultura - 2nd semester

Objectives

General characterization

Code

2100111

Credits

Responsible teacher

Elisabete Caramelo, Luís Veríssimo

Hours

Weekly - 3 letivas + 1 tutorial

Total - Available soon

Teaching language

Prerequisites

Bibliography

FILL, C, (2003), Marketing Communications: Principles and Practice, 3rd edition, Pearson Education/Prentice Hall;
VEKSNER, S. (2010). How to Make It as an Advertising Creative. Londres: Laurence King;
HILL, S, Rifkin,G, (2000), Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and
Made It Big, Haper Collins Publishers;
KITCHEN, PJ, (2001), Marketing Communications: Principles and Practice, Thomson Learning;
LENDREVIE, J. et al (2010), Publicitor - Comunicação 360, online, offline, Lisboa, Pub. Dom Quixote;
PICKTON, D e Broderick, A, (2005), Integrated Marketing Communications, 2nd edition, Pearson Education,
Prentice Hall.