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  3. Erasmus Mundus Master in Membrane Enginering (EM3E)
  4. Branch Energy and Environment
  5. Individual Project II

Individual Project II

Objectives

Students are encouraged to search a membranes-based business idea, to be developed and evaluated throughout the course. 

The main objectives of the individual project are:

(i)           Educate students on market research and technology based 
entrepreneurship.

(ii)         develop a clear “problem solving” and “focus on the customer needs” attitude

(iii)         be able to identify and analyze the main parameters of value creation associated with the new technology

(iv)         identify valuable sources of information and research

(v)          keep constantly informed of ongoing news on technology and markets

(vi)         develop writing and presentation skills. 

General characterization

Code

10172

Credits

6.0

Responsible teacher

Fernanda Antonia Josefa Llussá

Hours

Weekly - 5

Total - 40

Teaching language

Português

Prerequisites

No requirements.

Bibliography

Readings:


[SA] Spinelli, S. and Adams, R., 2011, New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin.

[BDN] Byers, T., Dorf, R. and Nelson, A., 2010, Technology Ventures: From Idea to Enterprise, McGraw- Hill Science/Engineering/Math.

[HPS] Hisrich, R., Peters, M. and Shepherd, D., 2012, Entrepreneurship, McGraw-Hill/Irwin.

[B] Bhide, A., 1996, ìThe Questions Every Entrepreneur Must Answerî, Harvard Business Review.

[D06] Drucker, P., 2006, Innovation and Entrepreneurship, Harper Business.

[D02] Drucker, P., 2002, ìThe Discipline of Innovationî, Harvard Business Review 

[SSRB] Shalman, W., Stevenson, H., Roberts, M. and Bhide, A., 1999, The Entrepreneurial Venture, Harvard Business Review Press.

[KS] Katzenbach, J. and Smith, D., 1993, ìThe Discipline of Teamsî, Harvard Business Review.

During the course additional material may be included.

Teaching method

Class presentation and discussion of themes, student presentations on the work and tutorials.

Evaluation method

Grading:

Students are encouraged to search a membranes-based business idea, to be developed and evaluated throughout the course. This work and evaluation involves a midterm presentation and a final evaluation. The final evaluation is divided into an oral part, the elevator pitch (5 minutes), and a report, the business plan (15 pages content). They will count toward the grade as follows:

Midterm presentation           20%

Elevator pitch                       30%

Business plan                       50%              

Subject matter

Contents:

1. Birds eye view on Entrepreneurship and insights on membranes and business ideas

2. Ideation and crafting your idea


3. Intellectual and industrial property


4. Elevator pitch

5. Business plan

(a) Market analysis


(b) Marketing strategy and the mix

(c) Business Model

(d) Team

(e) Financial

(f) Risks and options