Individual Project II
Students are encouraged to search a membranes-based business idea, to be developed and evaluated throughout the course.
The main objectives of the individual project are:
(i) Educate students on market research and technology based entrepreneurship.
(ii) develop a clear “problem solving” and “focus on the customer needs” attitude
(iii) be able to identify and analyze the main parameters of value creation associated with the new technology
(iv) identify valuable sources of information and research
(v) keep constantly informed of ongoing news on technology and markets
(vi) develop writing and presentation skills.
Fernanda Antonia Josefa Llussá
Weekly - 5
Total - 40
[SA] Spinelli, S. and Adams, R., 2011, New Venture Creation: Entrepreneurship for the 21st Century, McGraw-Hill/Irwin.
[BDN] Byers, T., Dorf, R. and Nelson, A., 2010, Technology Ventures: From Idea to Enterprise, McGraw- Hill Science/Engineering/Math.
[HPS] Hisrich, R., Peters, M. and Shepherd, D., 2012, Entrepreneurship, McGraw-Hill/Irwin.
[B] Bhide, A., 1996, ìThe Questions Every Entrepreneur Must Answerî, Harvard Business Review.
[D06] Drucker, P., 2006, Innovation and Entrepreneurship, Harper Business.
[D02] Drucker, P., 2002, ìThe Discipline of Innovationî, Harvard Business Review
[SSRB] Shalman, W., Stevenson, H., Roberts, M. and Bhide, A., 1999, The Entrepreneurial Venture, Harvard Business Review Press.
[KS] Katzenbach, J. and Smith, D., 1993, ìThe Discipline of Teamsî, Harvard Business Review.
During the course additional material may be included.
Class presentation and discussion of themes, student presentations on the work and tutorials.
Students are encouraged to search a membranes-based business idea, to be developed and evaluated throughout the course. This work and evaluation involves a midterm presentation and a final evaluation. The final evaluation is divided into an oral part, the elevator pitch (5 minutes), and a report, the business plan (15 pages content). They will count toward the grade as follows:
Midterm presentation 20%
Elevator pitch 30%
Business plan 50%
1. Birds eye view on Entrepreneurship and insights on membranes and business ideas
2. Ideation and crafting your idea
3. Intellectual and industrial property
4. Elevator pitch
5. Business plan
(a) Market analysis
(b) Marketing strategy and the mix
(c) Business Model
(f) Risks and options