Industrial Management and Strategy
The objective of this curricular unit is to develop strategic planning and control skills in industrial organizations and services. It is intended to teach the structuring of a strategic plan and the appropriate methods and tools for its elaboration. Methods and tools to control the execution of the strategy will also be explained. It will be addressed corporate contexts, with portfolio of various businesses, as well as planning of the business strategy.
Students should also develop teamwork skills for understanding, formulating business and corporate strategies in real context, as well as developing oral and written communication skills to describe the Strategic Plans.
António Carlos Bárbara Grilo, Henrique Alberto Martins Figueiredo
Weekly - 4
Total - 86
Gestão Estratégica - Conceitos, Modelos e Instrumentos
António J. Robalo Santos
The teaching method is based on the following principles:
Theoretical classes (2h / week): Oral presentation by the teacher; Debate with students; Practical study case resolution;
Practice Class (2h / week): Practical exercises to use techniques, methods and tools; Realization of group work; Presentation and discussion of the works.
The final evaluation of the Management and Industrial Strategy (GEI) course will be based on the following elements:
- 1 Test (T1), with 30% of weight in the final evaluation
- 2 Group Assignments (TG1, TG2). It consists in the development of 2 works to be carried out according to the specified requirements, one focused on Strategic Analysis and another on Strategy Formulation. The groups will have a maximum of 5 students.
The final GEI grade will be composed as follows:
Final grade = 0.30 * T1 + 0.35 * TG1 + 0.35 * TG2
T1 - test score;
TG1 - score of 1st group assignment; TG2 - score of 2nd group assignment
The grade of each of the assessment components is rounded to the tenths.
Approval occurs if the Final Mark is equal to or greater than 9.5 points.
1. Strategy Startegic Management of Organizations
2. Industrial Strategy Analysis (PESTA Models, Attractiveness Model)
3. Strategic Business Analysis (Competitive Strategies, Critical Success Factors, Stakeholder Analysis, Competitive Positioning)
4. Strategic Analysis of the Company (Value Chain, Capabilities, Organizational Competencies)
5. Strategic Diagnosis (SWOT Analysis)
6. Formulation of the Strategy (Corporate Strategy, Business, Ansoff Matrix)
7. Portfolio of Strategic Initiatives (Programs and Projects, Benefit Management)
8. Structure of a Strategic Plan
9. Strategic Control Systems (Values, Beliefs, Scorecards)
10. Governance Structures
11. Strategic Innovation
Programs where the course is taught: