Post-Graduation Marketing Research e CRM
Education objectives
General characterization
DGES code
4953
Cicle
Postgraduate programmes
Degree
None
Access to other programs
Coordinator
Roberto Henriques
Opening date
Vacancies
Fees
Schedule
Teaching language
Available soon
Degree pre-requisites
Conditions of admittance
Evaluation rules
Structure
| 1º year - Autumn semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200187 | Marketing Strategy and Innovation | 7.5 |
| 200189 | Descriptive Analytics in Marketing | 0.0 |
| Options | ||
| 200204 | Social Network Analysis | 4.0 |
| 200185 | Statistical Analysis | 7.5 |
| 200159 | Life & Non-Life Actuarial Techniques | 7.5 |
| 200012 | Business Intelligence I | 7.5 |
| 200201 | Data Science for Marketing | 7.5 |
| 400082 | Digital Analytics | 7.5 |
| 200070 | Information Technologies Services Management | 4.0 |
| 200071 | Knowledge Management | 7.5 |
| 200193 | Data Management and Storage | 4.0 |
| 200160 | Investments and Portfolio Management | 7.5 |
| 200196 | Digital Marketing & E-Commerce | 7.5 |
| 200088 | Forecasting Methods | 3.5 |
| 200165 | Descriptive Methods of Data Mining | 7.5 |
| 200090 | Econometrics Methods | 7.5 |
| 200101 | Banking and Insurance Operations | 7.5 |
| 200199 | Data pre-processing | 3.5 |
| 200192 | Data Privacy, Security and Ethics | 4.0 |