Experimental Design
Objectives
1. Present the theory and practice of experimental methodology
2. Provide students with how to design, conduct and analyze experiments in any field of knowledge
3. Develop the ability to conduct experimental studies
General characterization
Code
200163
Credits
4.0
Responsible teacher
Diego Costa Pinto
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Bibliography
-Campbell, D.T. (2002) Experimental and Quasi-Ex perimental Designs for Generalized Causal Influence, Boston: Houghton Mifflin Company.
-Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. Guilford Press.
Teaching method
Evaluation method
Subject matter
The curricular unit is organized in the following Learning Units:
1. Introduction: Experiments and behavioral research
2. Theoretical Assumptions of Experimental Design (validity, causality)
3. How to develop a contribution and hypotheses using Experimental Design
4. Randomization and Design of Experiments (between and within subjects)
5. Types of Studies: Field, Laboratory, and Survey settings
6. Power and Sample Size
7. Measuring, Priming, and Manipulating Variables
8. Manipulation Checks, control variables, covariates, and confounds
9. Internal and External Validity
10. Developing an Experimental Plan
11. Working with Series of Experiments
12. Types of Analysis: Main Effects and Interaction Effects
13. Contrasts and Multiple Comparisons
14. Advanced Experimental Design: Moderation and Mediation
15. Writing and publishing an experimental paper
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- PhD in Information Management
- Specialization in Information and Decision Systems
- Specialization in Geographic Information Systems
- Specialization in Information Technologies
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Specialization in Marketing Intelligence - Working Hours Format
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Smart Cities
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- Post-Graduation in Marketing Intelligence
- Post-Graduation Marketing Research e CRM
- PostGraduate in Enterprise Information Systems