Post-Graduation in Marketing Intelligence

Education objectives

General characterization

DGES code

4956

Cicle

Postgraduate programmes

Degree

None

Access to other programs

Coordinator

Roberto Henriques

Opening date

Vacancies

Fees

Schedule

Teaching language

Available soon

Degree pre-requisites

Conditions of admittance

Evaluation rules

Structure

1º year - Autumn semester
Code Name ECTS
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 4.0
200196 Digital Marketing & E-Commerce 7.5
Options
200204 Social Network Analysis 4.0
200185 Statistical Analysis 7.5
200159 Life & Non-Life Actuarial Techniques 7.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
400082 Digital Analytics 7.5
200070 Information Technologies Services Management 4.0
200071 Knowledge Management 7.5
200193 Data Management and Storage 4.0
200160 Investments and Portfolio Management 7.5
200189 Descriptive Analytics in Marketing 0.0
200165 Descriptive Methods of Data Mining 7.5
200090 Econometrics Methods 7.5
200101 Banking and Insurance Operations 7.5
200199 Data pre-processing 3.5
200192 Data Privacy, Security and Ethics 4.0
1º year - Spring semester
Code Name ECTS
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
Options
200198 Analysis of Discrete Data 4.0
200191 Time Series Analysis 4.0
200205 Analysis of Variance 4.0
200186 Applied Multivariate Data Analysis 7.5
200203 Machine Learning in Marketing 7.5
200210 Arquiteturas de Sistemas de Informação 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 3.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200068 Information Project Management 4.0
200069 Risk Management 7.5
200073 Information Systems Management 3.5
200190 Predictive Analytics in Marketing 7.5
200088 Forecasting Methods 3.5
200166 Predictive Methods of Data Mining 7.5
200097 Solvency Models 7.5
200200 Search Engine Optimization 4.0
200161 Market and Credit Risk Management 7.5
400081 Social Media Analytics 7.5
200184 Sampling Theory and Methods 7.5
200194 Digital Transformation 3.5