PostGraduate in Data Science for Marketing
Education objectives
General characterization
DGES code
4977
Cicle
Postgraduate programmes
Degree
None
Access to other programs
Coordinator
Paulo Miguel Rasquinho Ferreira Rita
Opening date
Vacancies
Fees
Schedule
Teaching language
Available soon
Degree pre-requisites
Conditions of admittance
Evaluation rules
Structure
| 1º year - Autumn semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200204 | Social Network Analysis | 4.0 |
| 200201 | Data Science for Marketing | 7.5 |
| 200187 | Marketing Strategy and Innovation | 7.5 |
| Options | ||
| 200185 | Statistical Analysis | 7.5 |
| 200159 | Life & Non-Life Actuarial Techniques | 7.5 |
| 200012 | Business Intelligence I | 7.5 |
| 400082 | Digital Analytics | 7.5 |
| 200070 | Information Technologies Services Management | 4.0 |
| 200071 | Knowledge Management | 7.5 |
| 200193 | Data Management and Storage | 4.0 |
| 200160 | Investments and Portfolio Management | 7.5 |
| 200196 | Digital Marketing & E-Commerce | 7.5 |
| 200189 | Descriptive Analytics in Marketing | 0.0 |
| 200165 | Descriptive Methods of Data Mining | 7.5 |
| 200090 | Econometrics Methods | 7.5 |
| 200101 | Banking and Insurance Operations | 7.5 |
| 200199 | Data pre-processing | 3.5 |
| 200192 | Data Privacy, Security and Ethics | 4.0 |