Digital Transformation

Objectives

This curricular unit intends to develop methodological and research skills on business and digital transformation. At the end of the course, students should:
- Know how to identify the concepts and enablers that motivate the digital transformation
- Understand the concepts for the creation of new services or products as a service - "servitization" and PSS - "Product Services Systems", with examples of new business models powered by digital solutions
- Know how to identify the strategic resources needed to implement digital transformation
- To have knowledge of methodologies for the digital transformation of the business, in particular the Business Transformation Management Methodology (BTM²) and how to apply it according to the concrete cases

General characterization

Code

200194

Credits

3.5

Responsible teacher

Docente a designar

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

Bibliography

- Oswald, Gerhard; Kleinemeier, Michael, "Shaping the Digital Enterprise: Trends and Use Cases in Digital Innovation and Transformation", Springer, 2017. ISBN 978-3-319-40966-5
- David Rogers, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age", Columbia Business School Publishing, 2016. ISBN 978-0-231-17544-9
- Westerman, George; Bonnet, Didier; McAFee, Andrew, "Leading Digital - turning technology into business transformation", HBR Press, 2014. ISBN 978-1625272478
- Wood, J.B., Hewlin, Todd, Lah, Thomas, "B4B - How technology and big data are reinventing the customer supplier relationship", 2013. ISBN 978-0986046209
- Uhl, Axel; Gollenia, Lars Alexander, "Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT", 2014. ISBN 978-1-4724-4854-5
- Uhl, Axel; Gollenia, Lars Alexander, "Business transformation management methodology", 2012. ISBN 978-1-4094-4980-5

Teaching method

- Theoretical-practical classes
- Group work case-studies
- Individual final assessment (exam / test)

Evaluation method

Subject matter

1. Introduction to digital transformation facilitators
- The influence of technological evolution and socio-economic changes
- What is the level of preparation of organizations for digital transformation
- Introduction to Services, PSS Systems and new business models

2. Business and digital transformation methodologies and applications
- Why, What and How for digital and business transformation. Because many projects fail.
- What methodologies exist for complex and global transformational projects. BTEP and E SAT examples
- Introduction to the methodology BTM² (Methodology of business transformation management) - Management and enablement disciplines
- Potential causes for failures in a Project, for each methodology discipline

3. The Process of Creating Value by Organizational Capabilities and Human Capital
- Value creation and business performance evaluation models
- Influence of human capital and digital skills management in value creation

Programs

Programs where the course is taught: