Specialization in Marketing Intelligence
Education objectives
The Master Program in Information Management, with a specialization in Marketing Intelligence, aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.
The program provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies and techniques of information analysis and management.
The goal of this program is to train technical staff and managers to:
- Develop strategies, methods and tools of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to marketing information in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.
General characterization
DGES code
94343
Cicle
Specialization Area
Degree
Master
Access to other programs
Access to Doctoral Program.
Coordinator
Roberto Henriques
Opening date
Vacancies
Fees
Schedule
Teaching language
Available soon
Degree pre-requisites
For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 ECTS (credit units). The curricular component of the program includes two semesters, that corresponds to a postgraduate program diploma.
To earn the Master degree program in Information Management, with a specialization in Marketing Intelligence, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.
This path is an option of
Master in Information Management
Conditions of admittance
The requirements for the applications are: a degree in a compatible field (complete until September 2019); analysis of the applicants' academic and professional curriculum.
Evaluation rules
Structure
| 2º year - Spring semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200045 | Internship | 35.0 |