Learning outcomes of the curricular unit
Understand the role of the diversity of health communication:
competencies for a health professional in capacity building for health promotion;
Apply best practice approach to diagnose health communication challenges and problems, including in organizational change for health promotion;
Know the principles and methods of an effective communication (interpersonal, organization and with the media);
Demonstrate health communication skills including written skills for communicating science to the non-expert public and verbal for effective public presentations;
Understand the role of the several health communication channels, including the new technologies and social media;
Define Health Communication plans for intersectoral action for health;
Demonstrate skills in converting scientific language into plain language adapted to lay, low literate and culturally diverse people.
Ana Rita Oliveira Goes
Weekly - Available soon
Total - 28
Requirements for frequency
ROGERS, E. M. – A prospective and retrospective look at the diffusion model.
Journal of Health Communication, vol 9: 13-19, 2004.
ISSN: 1081-0730 print/1087-0415 online
Nancy, L. & Kotler P. (2011) Social Marketing: Influencing behaviors for Good. Sage Publications. USA. ISBN: 978-1-4129-8149-1
WEINREICH, N.K. (2010). Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Ed.). Thousand Oaks, CA: Sage
WORLD HEALTH ORGANIZATION (2011) Intersectoral Action for Health: a path for policy makers. World Health Organization, The WHO Centre for Health Development, Kobe, JP.
SCHIAVO, R. (2007) Health communication: from theory to practice. Public health texts. ISBN-13: 978-0787982058ISBN-10: 0787982059. Josey Bass.S. Francisco.
Teaching methodologies (including evaluation)
Participatory Theoretical sessions
Evaluation is done on the basis of an oral and written presentation about an issue suggested through a list of themes.
1. Health Communication competencies
1.1. Written skills: communicating Science
1.2. Oral Skills: effective public presentations
2. Health Communication Planning
2.1. Audiences and communication objectives
2.2. Role and potential of diverse health communication channels
2.3. The new technologies and social media
2.4. The health communication plan
3. Assessing Health Communication Programs
Tools for assessing health communication programs and activities.
Programs where the course is taught:
- Hospital Administration
- Health Economics
- Master in Epidemiology, Biostatistics, and Health Research
- Master in Health Management
- Occupational Medicine
- Medicina do Trabalho
- Policy Management and Health Administration
- Continuing education program
- Health Promotion
- Master in Health Promotion
- Environmental and Occupacional Health
- Saúde, Higiene e Segurança do Trabalho
- Public Health
- Global Public Health