Health Communication
Objectives
a) To acquire capabilities on health information collection (quality information)
b) To acquire capabilities to critical analysis of different sources of information on health
c) To acquire knowledge on scientific writing and skills to communicate scientific information to colleagues
d) To acquire personal skills for a more efficacy in communication with patients and in a multidisciplinary team
e) To learn communication techniques in order to be more effective on behavioural change in health
f) To identify the different vehicles and tools for communication
g) To identify the new tools and strategies to communicate
h) To acquire capabilities to disseminate information on health in media
i) To raise awareness about the importance to be innovative in communication strategies, when the objective is to inform and influence health behaviours
j) To acquire knowledge to understand the strategic communication of health and research institutions
General characterization
Code
41011
Credits
5
Responsible teacher
Prof.ª Doutora Catarina Durão
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese
Prerequisites
Bibliography
- Dean, Cornelia (2009). Am I making myself clear? A scientists guide to talking to the public, Harvard: Harvard UP.
- Coiera, E.; Parker, J. Improving Clinical Communication: a view from Psychology. Journal of the American Medical Informatics Association. Vol. 7, nº 5. Set.-Out. 2000; 453-461.
- Teixeira, José A. Carvalho Comunicação em saúde: relação entre técnicos de saúde-utentes. Análise Psicológica, Set. 2004, Vol. 22, nº3. 615-620.
- Academy of Nutrition and Dietetics. Practive Paper of the Academy of Nutrition and Dietetics: Communicating Accurate Food and Nutrition Information.
- Gregory, D.M., Cohen, N.L., Fulgoni, V.L., Heymsfield, S.B. and Wellman, N.S. From nutrition scientist to nutrition Communicator: why you should take the leap. The American Journal of Clinical Nutrition. 2006; 83: 1272-5.
- Hallahan, K., Holtzhausen, D., van Ruler, B., Vercic, D. & Sriramesh, K. (2007) 'Defining Strategic Communication', International Journal of Strategic Communication, 1 (1): 3-35.
Teaching method
The UC is organized in lectures and theoretical-practical (TP) classes: 1 weekly lecture of expository character with a duration of 50 min and 1 weekly TP class of 2.5 h, in classes with a maximum of 20 students. The TP classes are divided into three modules, each module consists of 4 to 5 sessions (Mod 1 - Research and collection of health information; Mod 2 - Systemization of information and its transmission among peers; Mod3 - Health information dissemination to the general public) where are carried out group assignments.
Evaluation method
The evaluation has a practical component and a final exam, (020). The assessment of the practicals is continuous, (40%), and takes into account: performance and attendance of students; quality of the practical reports; attitude and knowledge demonstrated by. The final exam (60%) is a multiple choice written exam. The presence in the examination is conditional to attendance to at least 2/3 of classes and a practical grade of at least 9.5. To be approved, the exam grade must be at least 9.5.
Subject matter
I Information collection and management in nutritional sciences (NS)
Sources of information in NS
Management of bibliographic references
II The communication in NS communication between professionals
Scientific writing language and structure
Oral communication between professionals
Communications skills in multidisciplinary teams
III Communication in clinical context
Personal skills in the relationship between health professionals and patients
Patients assessments
IV Communication and dissemination of nutritional information for the general population
Society of information and the challenge of communication on nutrition
Communication strategies
New communication strategies and tools for health professionals
The dissemination of nutritional information for media (media training e story telling)
V Strategic communication in health
The role of communication in internal and external relationships in health and research institutions
Digital strategies for health communication