The Public and the Media


1. To analyse the relationship between the public and the media, in its diverse formats.
2. To contextualize the way by which media receivers are envisioned by communication theories.
3. To analyse the concept of “public(s)”, as opposed or similar to other concepts.
4. To examine the relationship between journalism and its audiences.
4. To make a general approach to reception studies.

General characterization





Responsible teacher

Professor a definir - FCSH #1


Weekly - 3

Total - 280

Teaching language





ALASUUTARI, P. (1999) (ed.). Rethinking the Audience: The New Agenda. London: Sage.
BROOKER, W., JERMYN, D. (2003) (eds.). The Audiences Studies Reader, London: Routledge.
DAHLGREN, P. (2009). Media and Political engagement. Citizens, communication, and democracy. Cambridge: Cambridge University Press.
ESQUENAZI, J. P. (2006). Sociologia dos Públicos. Porto: Porto Editora.
LEWIS, J.; INTHORN, S.; WAHL-JORGENSEN, K. (2005). Citizens or Consumers. What the media tell us about political participation. Berkshire and New York: Open University Press.
LIVINGSTONE, S. (2005) (ed.). Audiences and Publics: When Cultural Engagement Matters for the Public Sphere. Bristol, UK: Intellect.
MACHOR, J.L.; GOLDSTEIN, P. (2001) (eds.). Reception study: From literary theory to cultural studies, New York/London: Routledge.
ZELLER, F.; PONTE, C.; O’NEILL, B. (2015) (eds.). Revitalising audience research. Innovations in European audience research. London and New York: Routledge.

Teaching method

Oral exposition of the curricular unit’s contents and discussion of texts that will be provided at the beginning of the seminar. Tutoring of the written individual essays/works that will be presented by students. Conferences with invited scholars.
In class teaching

Evaluation method

Active involvement of students in the sessions will be taken into account, as well as a written text review (and its oral presentation) from a set of texts provided at the begining of the semester (30%), Written individual essay (70%)

Subject matter

1. The media and its receivers: communication theories. A brief approach. From hypodermic needle theory to cultural studies.
2. Public(s): definition of the concept and theoretical perspectives.
3. Media, journalism and participation. Journalism and its public(s): perceptions and assumptions.
4. The Reception Field. Methodological strategies and present challenges.


Programs where the course is taught: