Communication, Media and Organisational Studies


After attending this course, master´s students should be able to
a) Build a comprehensive and articulated vision of organizational studies;
c) Understand the links between globalization, culture and organizational processes;
d) Know the tools of organizational communication available to the public in the digital age.

General characterization





Responsible teacher

Ivone Marília Carinhas Ferreira da Silva


Weekly - 3

Total - 280

Teaching language



Available soon


Ahrne, Aspers & Brunsson. “The Organization of Markets” In Organization Studies 2015, Vol. 36(1) 7 –27.
Gil & Romero (2011). Crossumer: claves para entender al consumidor español de nueva gerácion. Madrid: Gestión 2000.
Gomez Cervantes, Maria (2009). Retórica en la empresa: Las habilidades comunicativas del directivo empresarial. Covilhã: Livros LabCom.
Gonçalves, G., Lisboa, Flavi (Org)(2015). Novos media, novos públicos (Volume III). Covilhã: Livros LabCom.
Gonçalves, G., Sommerville, Ian, Melo, Ana (Org)(2013). Organisational and Strategic communication research: European perspectives. Covilhã: Livros LabCom.
Hatch, Mary Jo (1997). Organization Theory: Modern, symbolic and postmodern perspectives. UK: Oxford University Press.
Jablin, Fredrick; Putnam, Linda (2001). The new handbook of organizational communication: Advances in theory, research and methods. USA/UK: Sage.

Teaching method

Expository sessions with reference to case studies;
Monitoring of student research projects.

Evaluation method

Preparation of a scientific paper (Abstract 30% + 70% Article).(100%)

Subject matter

1. Organizational studies in the XXI century
2. Paradoxical Environments organizations
3. Organizational Cultures
4. Reputation management
6. Organizations in the digital era: from public to prosumers.