Research Methods for Media and Journalism Studies


1. To achieve skills for informed methodological choices in the non-curricular part of the Master;
2. To understand the need of multidisciplinary research on media and journalism;
3. To identify quantitative and qualitative methodological approaches, their advantages and limitations;
4. To recognize advantages of methodological triangulation;
5. To produce supervised empirical research, being able to critically analyze the collected data.

General characterization





Responsible teacher

Iola Ribeiro Campos


Weekly - 3

Total - 280

Teaching language



Available soon


- Deacon, D., et al. (2007). Researching Communications. A practical guide to methods in Media and Cultural Analysis. London, Arnold.
- Jensen, K. B. (2002). A Handbook of Media and Communication Research. Qualitative and Quantitative Methodologies (pp. 254-272). London: Routledge.
- Davies, M. M. and N. Mosdell (2006). Practical research methods for media and cultural studies. Edinburgh University Press.
- Patriarche, G., et al. (2013). Audience research methodologies. London, Routledge.
- Rantanen, T. (2005). The media and globalization. London, Sage.
- Zeller, F., et al. (2015). Revitalising Audience Research. London, Sage.

Teaching method

Seminar work. It starts with lectures concerning the key orientations in media and journalism research, under the frame of human and social sciences. It continues with discussion of previously introduced texts containing key concepts and theories according to the research project. These two parts are followed by methodological orientations for the field work and training; after this training, students are involved in a supervised fieldwork activity.
Participation in class and fieldwork proposed activity (40%).
Final work in the form of a 4500-500 words assessment, concerning their own fieldwork activity and a critical discussion of the results gathered during the fieldwork (60%). This final work should be presented as a potential academic article to be submitted to a journal.
In class teaching

Evaluation method

Final report on the fieldwork, with discussion of the results(40%), Participation in the sessions and field work(60%)

Subject matter

1. Global perspectivas on research methodologies. The complementarity of quantitative and qualitative methodologies;
2. Methodological approaches of current research projects.
3. Field work using qualitative methodologies: non-participant observation, interviews and life stories; mediagraphies.
4. Critical analysis of the collected data.


Programs where the course is taught: