Rhetoric and Journalism


a) understand media discourse from the pragmatic and argumentative standpoint;
b) scrutinise and analyse the argumentative categories and rhetorical devices that are used for journalistic discourse to construct media reality;
c) distinguish, in an analytical point of view, rational and emotional planes of journalistic discourse and manifest in a pragmatic and argumentative point of view, the existence of necessary connections between the two plans;
d) outline the criteria that underlie the claim of rationality of journalistic discourse, despite the antinomian nature of purposes that guide its exercise: to inform v / s to engage audiences.

General characterization





Responsible teacher

Dima Mohammed


Weekly - 3

Total - 280

Teaching language





BORGES, Hermenegildo Ferreira (2007), “Espaço Público e ‘Retórica do Jornalismo’”, Retórica e Mediação – da Escrita à Internet, Covilhã, UBI;
CUNHA, Tito Cardoso (2004), Argumentação e Crítica, Coimbra: Edições Minerva,Coimbra.
PERELMAN, Chaïm e TYTECA , Lucie Olbrechts (1992) ; Traité de L´Argumentation - La nouvelle Rhétorique, 5Î édition., Bruxelles: Éditions de L´Université de Bruxelles.
TOULMIN, Stephen (1993); The Uses of Argument, Cambridge: Cambridge University Press.
WALTON, Douglas (2007), Media Argumentation: Dialectic, Persuasion and Rhetoric, Cambridge, University Press

Teaching method

We seek to use a non-directive approach, encouraging and valuing, through discussion, active participation in each session. We seek to encourage participation of students through critical discourse analysis of journalistic discourse in pragmatic and argumentative point of view. Theoretical: 60%; Practical component: 40%.

Evaluation method

Available soon

Subject matter

It is a matter of Rhetoric, while General Theory of Persuasive Discourse, the primary function to satisfy the claim of rationality of journalistic discourse that we know teleologically directed towards the achievement of purposes so diametrically opposed like to \"inform\", which commits him to the truth, or to \"engage\" audiences, which will ensure their own survival.
If the media discourse presents itself split, in this dyad of purposes analytically conflicting, so the rhetoric, as a logo-technical instrument available for its critical construction and deconstruction, can’t hide its inherent polarity between emotionality and reason.
It is this polarity that gives it, after all, enough competence to intervene in the grounds of a rational discourse that has in the arduous and delicate coexistence of value judgments and judgments of fact the secret of his performative effectiveness.


Programs where the course is taught: