Public Policies and Strategies for the Media

Objectives

Identification and contextualization of the different aspects of public policies and strategies for the media sector. Development of a reflection on these themes according to economic and technological perspectives. Analysis of the Portuguese reality and the European context.    

General characterization

Code

722011103

Credits

10.0

Responsible teacher

Luís Filipe Leite de Castro de Oliveira Martins

Hours

Weekly - 3

Total - 280

Teaching language

Portuguese

Prerequisites

Available soon

Bibliography

Balle, F. (2011), Medias et Societés (16ª ed.), Montchrestien.

Cádima, F.R. (2007), A crise do audiovisual europeu - 20 anos de políticas europeias em análise, Media XXI.

Cardoso, G. (2006), Os Media na Sociedade em Rede, Fundação Calouste Gulbenkian.

Carvalho, A.A, Cardoso, A.M. e Figueiredo, J.P. (2012), Direito da Comunicação Social (3ª ed.), Texto editoria.

Halin, D. e Mancini, P. (2004), Comparing Media Systems, Cambridge University Press.

Martins, L.O. (2015), Concentração dos Media e Pluralismo – A Imprensa Portuguesa no Contexto da União Europeia, Editora LabCom.

Martins, L.O. (2006), Mercados Televisivos Europeus – Causas e Efeitos das Novas Formas de Organização Empresarial, Porto Editora.

Pinto, M. e Marinho, S. (2008), Os Media em Portugal nos primeiros cinco anos do século XXI, Univ. do Minho e Campo das Letras.

Teaching method

A research work (assigned to each student), with delivery of a written version and oral presentation during the semester. Participation in classes will also be valued.

Evaluation method

A research work (assigned to each student), with delivery of a written version and oral presentation during the semester. Participation in classes will also be valued(100%)

Subject matter

• Media industries in the 21st century: characteristics and specificities.
• The Market Model and the Public Sphere Model.
• Public policies for the Media: the studies of Hallin and Mancini.
• The European Union, the Council of Europe and European Media policies.
• Media regulation in Portugal (ERC and AdC).
• Media pluralism: concepts and rationalities.
• The European Commissions approach (MPM) to monitoring pluralism in the Media.
• Public Service Media: current debates

Programs

Programs where the course is taught: