Innovation Management and Design Thinking
This course introduces students to Design Thinking, a systematic approach to innovation and creative problem-solving that can be used in many disciplines.
Design Thinking is a human-centered approach to innovation and problem solving and a process of immersing yourself in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions.
Design Thinking has become a powerful approach to address complex challenges at a business, social and cultural level and also to innovate the corporate culture in startups, SMEs or big corporations.
Guilherme Hidalgo Barata Martins Victorino
Weekly - Available soon
Total - Available soon
Portuguese. If there are Erasmus students, classes will be taught in English
This is a hands on practical course that implies several hours of collaborative work in class and between classes. To enrol you must fully commit to come to classes and to work at least 4 hours a week between sessions and to be an active partner in your final project’s assignment.
Students are required to answer these following questions:
1. What is your motivation in working in collaborative, multidisciplinary projects?
2. What projects (of any kind and in any context) do you dream to apply Design Thinking?
3. What motivates you to participate in this course? What do you expect to be able to contribute with?
- Designing for Growth: A manager’s design thinking toolkit, by Jeanne Liedtka and Tim Ogilvie.
- Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, HarperCollins, 2009
- Design Thinking, Tim Brown, Harvard Business Review, 2008
- Selected articles and cases ?
Theory — theory and relevant Design Thinking principles and reflection about its applications and organizational skills and change requirements
Practice — focused on methods and tools for multidisciplinary work — exploring your collaborative and empathy capabilities
- 15% - Research Plan. Each team will outline its research approach to the design problem they want to address.
- 15% Insight Summary. After each team conducts their observations and synthesizes their findings, they will write up the key insights and opportunity areas.
- 30% Final Report. Each team will summarize the problem space, how the team approached the research, what the findings were, what opportunity areas resulted in the riches ideas, and the subsequent prototypes.
- 15% Class Participation
- 25% Final Exam
- Introduction to Strategic Innovation
- Design Thinking as the Next Competitive Advantage
- The Design Thinking Process Overview: harness the designer mindset and uncovering unmet challenges
- Inspiration through empathy and qualitative research
- Lab 1: Research Design and Observation Tools
- Field Research: Interview and Observation Techniques
- Lab 2: Storytelling Session: Interpretation, Analysis and Synthesis of research (insights and HMW)
- Creativity, Spaces and Ideation Techniques
- Lab 3: Team Brainstorming and exploration and design of spaces for brainstorming
- Rapid Prototyping Techniques + Feedback Wall
- Lab4: Design Prototypes and Learning Journeys: Evolve ideas and prototypes through user feedback and constructive criticism?
- Pitch Party and Team Finalization ?
- Implementing DT in Your Organization and Team (Spaces, Skills and Culture)
- Final Presentations
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Specialization in Marketing Intelligence - Working Hours Format
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Smart Cities
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Systems Governance
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- Post-Graduation in Marketing Intelligence
- Post-Graduation Marketing Research e CRM
- PostGraduate in Enterprise Information Systems