Search Engine Optimization
Bruno Miguel Brás Nunes
Weekly - Available soon
Total - Available soon
Portuguese. If there are Erasmus students, classes will be taught in English
A unidade curricular está organizada em cinco Unidades de Aprendizagem:
1. Introdução a métodos de crescimento (growth hacking)
2. Técnicas de recolher e avaliação de dados
3. O papel dos métodos de Otimização de Motores de Busca
4. Estratégias de Testagem
5. Otimização da Conversão
- Eyal, Nir. Hooked: How to build habit-forming pro ducts. Penguin, 2014.
Berger, Jonah. Contagious: Why things catch on. Simon and Schuster, 2016.
- Brown, Morgan, and Sean Ellis. Hacking Growth: How Today's Fastest-grow ing Companies Drive Breakout Success. Random House, 2017.
- Mares, Justin, and Gabriel Weinberg. Traction: A Startup Guide to Getting Customers. S Curve Publishing, 2014.
- Selected book chapters and articles shared by the teaching staff.
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Specialization in Marketing Intelligence - Working Hours Format
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- Post-Graduation in Marketing Intelligence
- Post-Graduation Marketing Research e CRM
- PostGraduate in Enterprise Information Systems