Digital Marketing & E-Commerce
Objectives
General characterization
Code
200196
Credits
7.5
Responsible teacher
Paulo Miguel Rasquinho Ferreira Rita
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
1. Introdução ao Comércio Eletrónio
2. Estratégias de Negócio de Comércio Eletrónico
3. Marketing e publicidade Online
4. Marketing Social, Móvel e Local
5. Media Online
6. Comunidades Online
7. Comércio Eletrónico de Retalho e Serviços
Bibliography
- Laudon, Kenneth; Carol Traver (2018) E-Commer ce (14/E). Pearson.
- Strauss, Judy; Raymond Frost; Alexa Fox (2018) E-Marketing (8/E). R outledge.
- Turban, Efraim; Jon Outland; David King; Jae Kyu Lee; Ting-Pen Liang; Debora h Turban (2018) Electronic Commerce: A Managerial and Social Networks Perspective (9/E). Springer.
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Specialization in Marketing Intelligence - Working Hours Format
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- Post-Graduation in Marketing Intelligence
- Post-Graduation Marketing Research e CRM
- PostGraduate in Enterprise Information Systems