Post-Graduation in Marketing Intelligence
The Postgraduate Program in Marketing Intelligence aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.
The goal of this program is to train technical staff and managers to:
- Develop strategies, methods and instruments of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to information for marketing in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
solving marketing problems.
Access to other programs
After Working Hours
To earn the postgraduate program diploma in Marketing Intelligence, students complete a total of 60 ECTS, of which 41,5 are mandatory and the remaining 18,5 ECTS will be chosen by thestudents from a wide range of available course units.
Conditions of admittance
The requirements for the applications are: a degree in a compatible field (complete until September 2020); analysis of the applicants' academic and professional curriculum.