Quantitative Methods for Marketing - Descriptive Methods
2 Develop and interpret the results of cluster analysis
3 Develop and interpret the results of multidimensional scaling analysis
4 Apply hypothesis tests for means, totals and proportions
5 Apply hypothesis tests for the difference of means, totals and proportions
6 Apply tests of association and for the goodness of fit between two samples
Weekly - Available soon
Total - Available soon
Portuguese. If there are Erasmus students, classes will be taught in English
- Hair, J., Black, W., Babin, B., and Anderson, R., Multivariate Data Analysis, Pearson, 2010.
- Sharma, Subhash. Applied Multivariate Techniques, Wiley, 1996.
- Vilares, M. J., Coelho, P., A Satisfação e a Lealdade do Cliente. Metodologias de Avaliação, Gestão e Análise, 2ª Edição, Escolar Editora, 2011.
2 Univariate and bivariate methods
3 Descriptive multivariate methods