Digital Transformation
Objectives
General characterization
Code
200194
Credits
3.5
Responsible teacher
Maria Manuela Simões Aparício da Costa
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
1. Introdução aos facilitadores da transformação digital
- A influência da evolução tecnológica e das alterações sócio-económicas
- Qual o nivel de preparação das organizações para a transformação digital
- Introdução à Servitização, Sistemas PSS e novos modelos de negócio
2. Metodologias de transformação empresarial e digital e aplicações
- Why, What e How para a transformação digital e de negócios. Porque muitos projetos falham.
- Que metodologias existem para projectos complexos e globais de transformação. Exemplos BT EP e ESAT
- Introdução à metodologia BTM² (Metodologia de gestão de transformação de negócios) - Disciplinas diretivas e de capacitação
- Potenciais causas para as falhas num Projecto, para cada disciplina da metodologia
3. O processo de criação de Valor pelas capacidades organizacionais e capital humano
- Modelos de avaliação da criação de Valor e performance empresarial
- Influência do capital humano e da gestão de competências digitais na criação de Valor
Bibliography
- Oswald, Gerhard; Kleinemeier, Michael, "Shaping the Digital Enterprise: Trends and Use Cases in Digital Innovation and Transformation", Springer, 2017. ISBN 978-3-319-40966-5
- David Rogers, "The Digital Transformation Playbook: Rethink Your Business for the Digital Age", Columbia Business School Publishing, 2016. ISBN 978-0-231-17544-9
- Westerman, George; Bonnet, Didier; McAFee, Andrew, "Leading Digital - turning technology into business transformation", HBR Press, 2014. ISBN 978-1625272478
- Wood, J.B., Hewlin, Todd, Lah, Thomas, "B4B - How technology and big data are reinventing the customer supplier relationship", 2013. ISBN 978-0986046209
- Uhl, Axel; Gollenia, Lars Alexander, "Digital Enterprise Transformation: A Business-Driven Approach to Leveraging Innovative IT", 2014. ISBN 978-1-4724-4854-5
- Uhl, Axel; Gollenia, Lars Alexander, "Business transformation management methodology", 2012. ISBN 978-1-4094-4980-5
Teaching method
Evaluation method
Subject matter
- Aulas teórico-práticas
- Casos de estudo de trabalho em grupo
- Avaliação final individual (exame/teste)
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Major in Business Analytics
- Major in Data Science
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Specialization in Marketing Intelligence - Working Hours Format
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- Post-Graduation in Marketing Intelligence
- Post-Graduation Marketing Research e CRM
- PostGraduate in Enterprise Information Systems