Digital Enterprise Management Project Cases

Objectives

At the end of this module the students should be able to:
• Apply in pratical context, with a simulation project with a company, all the concepts learned from remaining mandatory modules in this prost-graduation.

General characterization

Code

400044

Credits

7.5

Responsible teacher

Jorge Manuel Carrola Rodrigues

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

N/A

Bibliography

Uhl, Axel; Gollenia, Lars Alexander; A handbook of business transformation management methodology, 2012. ISBN 978-1-4094-4980-5

Westerman, George; Bonnet, Didier; McAFee, Andrew; Leading Digital, turning technology into business transformation, HBR Press, 2014

Oswald, Gerhard; Kleinmeier, Michael; Shaping the Digital Transformation, Springer. 2017. ISBN 978-3-319-40966-5

Geyer, Fred; Niessing, Joerg; The definitive guide to B2B Digital Transformation. 2020. ISBN 978-1-7342969-0-7

Teaching method

• Practical classes with teams simulating the management team of a company undergoing digital transformation;
• "Role play" and coaching by the several teachers of the mandatory modules of the post-graduation.

Evaluation method

• Presentation and strategic proposal document for the digital transformation of the company, graded at 30%;

• Presentation and final proposal for the organizational and information systems transformation of the company, graded at 70%.

Subject matter

1. Presentation of Company (ABC Tecnologias) actual situation regarding Organization and technological status;

2. Simulation interviews with several managers, regarding actual situation, challenges, market trends and opportunities, organizational climate and readiness;

3. Presentation and discussion of methodological approach for analysis and solutions building [ business transformation digitally enabled project ];

4. Team preparation of presentation and strategic proposal document for the digital transformation of the company;

5. Preparation of final proposal and presentation for the organizational and information systems transformation of the company.

Programs

Programs where the course is taught:

PostGraduate in Digital Enterprise Management