Search Engine Optimization

Objectives

General characterization

Code

200200

Credits

4.0

Responsible teacher

Bruno Miguel Brás Nunes

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

A unidade curricular está organizada em cinco Unidades de Aprendizagem:
1. Introdução a métodos de crescimento (growth hacking)
2. Técnicas de recolher e avaliação de dados
3. O papel dos métodos de Otimização de Motores de Busca
4. Estratégias de Testagem
5. Otimização da Conversão

Bibliography

- Eyal, Nir. Hooked: How to build habit-forming pro ducts. Penguin, 2014.
Berger, Jonah. Contagious: Why things catch on. Simon and Schuster, 2016.
- Brown, Morgan, and Sean Ellis. Hacking Growth: How Today's Fastest-grow ing Companies Drive Breakout Success. Random House, 2017.
- Mares, Justin, and Gabriel Weinberg. Traction: A Startup Guide to Getting Customers. S Curve Publishing, 2014.
- http://www.diva-portal.org/smash/get/diva2:1229873/FULLTEXT01.pdf
- Selected book chapters and articles shared by the teaching staff.