The aim of this course is to equip students with up-to-date knowledge and practical tools that would enable them to assist different types of firms with their internationalization process. The course will have a very practical orientation and as such, will expose students to challenges associated with making strategic choices in complex international business situations. Students should already possess a basic understanding of key theories of international business so that they could learn more advanced international trade and international business strategy frameworks and analytical techniques.
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Collinson, S., Narula, R., & Rugman, A. M. (2016). International business. 7th ed. Harlow: Pearson
Peng, M. and Meyer, K. (2011) International Business, London: Cengage Learning.
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014). International business. Pearson Australia.
All resources including lecture notes, exercises and suggestions for further readings, will be provided via Moodle and in class.
The course will be delivered through a series of workshops combining theory and practice. The theoretical part will be used to introduce concepts, frameworks and techniques of international market selection, and development and implementation of international business strategies. The practical part will be used to develop critical and creative analysis of issues around international market selection and strategic choice.
The course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. It organizes learning around projects that involve students in problem-solving, decision making, and investigative activities.
Students will be formatively assessed (marks do not count) through group presentations. This will provide a valuable opportunity for feedback as students will receive comments and suggestions from the lecturer as well as from other students.
• Group assignment (40% of module mark). Students will be working in groups of 5 and develop an internationalization plan for a specific firm/organization. This project provides students with the opportunity to work relatively autonomously culminating in the production of realistic report that integrates managerial realism. Marks will be awarded on an individual basis based on each student’s contribution measured through peer assessment (50%), and overall group performance (50%).
• In class participation (10% of module mark). Students’ contribution will be evaluated with respect to relevancy, expression of ideas and sensitivity towards others views.
• Final individual exam (50% of module mark). The final exam is mandatory.
• International market selection II: Country clustering and country ranking techniques
• International market selection III: In-depth country analysis
• International entry strategies