Entrepreneurship is one of the most exciting and dynamic areas of business, with entrepreneurship skills being required not just to become founders, but to succeed in corporate, non-profit and research settings.
The aim of this course is to equip students with the broad range of skills and perspectives required to pursue a career in entrepreneurship or to apply entrepreneurship to their career.
The goal is to combine the theoretical (yet applied) knowledge related to the multiple aspects of new venture creation with a “hands-on” approach. This approach includes learning from case studies and the literature, as well as a first-hand perspective, where students develop their own business idea, plan it, and pitch it in front of an audience. Overall, the course provides students with frameworks to develop opportunities and convert them into coherent business solutions whether for start-up purposes or for the launch of new corporate initiatives.
Weekly - Available soon
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Innovation and Entrepreneurship, John Bessant, Joe Tidd (2011) 2 Edition , Wiley
Effectual entrepreneurship. Read, S., Sarasvathy, S., Dew, N., Wiltbank, R., & Ohlsson, A.
(2011). New York, NY: Routledge
New venture creation: Entrepreneurship for the 21st century. Timmons, J.A., & Spinelli, S.
(2010). New York, NY: McGraw-Hill
Leading at the Speed of Growth: Journey from Entrepreneur to CEO. Catlin, K., Matthews,J.
Class handouts. Exercises and cases. Additional readings will be provided during the course.
PowerPoint slides for the lectures.
The course will be delivered in six sessions, balanced between lectures, case study discussions
and group work. Students will be expected to work (in groups) on a business idea, delivering a
final business pitch in the last session.
Final grade will be based on both individual and group work. All the components are mandatory, and students must obtain a minimum grade of 9,5/20 in each one of them to succeed:
1. Group assignment- Business Plan (50%)
Students should form groups of 4/5 and will work on a business idea throughout the program, delivering a final business plan in the last session, and presenting it in class. Final group assignment grade will be calculated according the following formula:
* 40% on the Business Plan.
* 40% on the Pitch Presentation.
* 20% on Peer Evaluation (each member of the group will be asked to evaluate the contribution of the other members – this will be confidential)
2. Final individual exam (50%)
The final exam is mandatory. Students are not allowed to consult reading materials. The final exam is a case study, with 3/4 questions to answer. You are expected build up your answers considering both the content of the classes and the evidences from the case study.
The course will cover the core aspects of entrepreneurial thinking whilst working with student
teams on their group projects. This means that session content will be adjusted to student
Overall, the course will be divided into four broad topics:
1. Ideation and starting up
2. Growth and initial successes and failures
3. Scaling the business towards maturity.