Princípios e Estratégias de Promoção da Saúde


Define the concept of health promotion and historical evolution, identify components and ethical principles underlying its practice;  

Discuss public health challenges, using a multilevel approach and the principles and strategies of health promotion;

Apply a life cycle approach to the understanding of major public health challenges;

Identify and differentiate the concepts of health education, health literacy and capacity building in health promotion;

Apply health behavior models to the understanding and intervention on major health promotion challenges;

Identify and describe behavior change strategies;

Identify and critically analyze health promotion strategies targeting a public health challenge, considering a socioecological approach; 

Apply a systemic and participatory planning model to the analysis of a specific public health problem and related interventions;

Use scientific evidence for the diagnosis of a public health problem and critical analysis of interventions, considering a socioecological approach and the principles and strategies of health promotion;

Know advantages and disadvanta Research of Community-Based Participatory


General characterization





Responsible teacher

Ana Rita Oliveira Goes


Weekly - Available soon

Total - 32

Teaching language



Available soon


DICLEMENTE, R.J.; SALAZAR, L.F.; CROSBY, R.A. (2013) – Health behavior theory for public health. Principles foundations, and applications. Burlington: Jones & Bartlett. 

FREUDENBERG, N. (2014) – Lethal but legal. Corporations, consumption and protecting public health. New York: Oxford University Press. 

GLASGOW, R.E.; GREEN, L.W.; TAYLOR, M.V.; STANGE, K.C. – An evidence integration triangle for aligning science with policy and practice. Am J Prev Med 2012; 42 (6): 646-654.

Sorensen, K.; Van den Broucke, S.; Fullam, J.; Doyle, G.; Pelikan, J.; Slonska, Z.; Brand, H. for (HLS-EU) Consortium Health Literacy Project European – Health literacy and public health: A systematic review and integration of definitions and models. BMC Public Health 2012,


ISRAEL, B.A.; ENG. E.; SCHULZ, A.J.; PARKER, E.A..(Ed.) (2013) – Methods for community-based participatory research for health. San Francisco: Jossey-Bass. 2nd edition. 

Teaching method

In addition to lectures exploring the programmatic contents, active teaching methods and problem based will be used. The students will be challenged to critically analyze health problems and health promotion interventions, considering the concepts, theoretical frameworks, principles and strategies learned. Learning activities for the application of strategies will also be employed

The evaluation includes an appreciation of the individual level and quality of participation in debates and working group (10%), written individual assignements during classes (20%), and a group work contributing with 30% over the oral presentation and 40% over the written work. For the group work, students should choose a relevant theme in health promotion (e.g., childhood obesity, smoking, mental health, physical activity) and perform a literature review justifying the relevance of the theme in health promotion and describing the recommendations and evidence based strategies for interventions. Every work should include a critical analysis considering domains such as pathogenesis and salutogenesis; health education and health literacy; public policies; effectiveness in health promotion. 

Evaluation method

Available soon

Subject matter

Historical evolution of the concept of Health Promotion. Ethical values. 

Biomedical and salutogenesis approaches. 

Health promotion approaches and strategies. 

Models and strategies to support health behavior change.

Concepts of health education, health literacy, and capacity building for health promotion.

The settings approach.

Health promotion throughout the life span.

Partnerships, negotiation and advocacy for health.

Assessment and research in health promotion.

Community-Based Participatory Research (CBPR) in health promotion. Concept and methodology.

Participatory planning.


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