Art Markets and The New Mediums

Objectives


  • To acquire knowledge and to understand the evolution of the secondary global art market and the secondary Portuguese art market, in particular;

  • To identify the size and the players of the secondary art market in Portugal compared to the global art market;

  • To understand the management and the activity of an auction house;

  • To observe the importance of digital media and the marketing strategy of companies in the secondary art market;

  • To compare the financial aspect with the investment in art and how they complement each other.

General characterization

Code

722061120

Credits

10.0

Responsible teacher

Sebastião Ramalho Perestrelo Pinto Ribeiro

Hours

Weekly - Available soon

Total - 280

Teaching language

Portuguese

Prerequisites

The prerequisites are those defined in the application notice.

Bibliography

ADAM, Georgina – Big Bucks: The Explosion of the Art Market in the 21st Century. Farnham: Lund Humphries, 2014.
CAREY, Brainard – Making it in the Art World: New Approaches to Galleries, Shows, and Raising Money. Allworth Press, 2011.
CAREY, Brainard – New Markets for Artists: How to Sell, Fund Projects, and Exhibit Using Social Media, DIY Pop-Ups, eBay, Kickstarter, and Much More. Allworth Press, 2012.
DARCY BHANDARI, Heather – ART/WORK: Everything You need to know (and do) as you Porsue your Art Career. New York: Free Press, 2009.
DE MARCHI, Neil, and GOODWIN, Crawford D. W., eds. Economic Engagements with Art. Durham, NC: Duke University Press, 1999.
DE MARCHI, Neil, and MIEGROET, Hans J. Van . “The History of Art Markets.” In Handbook of the Economics of Art and Culture. Vol. 1. Edited by Victor Ginsburgh and C. D. Throsby, 69–122. Amsterdam: Elsevier, 2006.
Ethics and the Visual Arts. Ed. Elaine A. King and Gail Levin. Allworth Press, 2006.

Teaching method

The evaluation assessment is carried out based on the final projects that will have an oral presentation for the whole class with visual projection, and through the qualitative assessment of participation in the sessions (total 100%). A percentage of the classes decided by the teacher can be taught at distance, by e-learnig.

Evaluation method

The evaluation assessment focuses based on the final projects that will have an oral presentation for the entire class with visual projection, and through the qualitative evaluation of participation in the sessions.(100%)

Subject matter


  • History of the secondary art markets;

  • The protagonists of the secondary art market: auctioneers, antiques and galleries;

  • Auction houses in Portugal: history and current affairs

  • The importance of digital media in secondary art markets;

  • Marketing and communication as important tools in the secondary art market;

  • The art market between collecting passion and financial investment;

  • The art business: balance and future perspective in numbers and statistics.


This course will reserve four sessions, each lasting three hours, for a module that will consist of a visit to contemporary art galleries and auction houses at London, together with the professor of the curricular unit Contemporary Art Markets in a Global World.

Programs

Programs where the course is taught: