Innovation and Sustainability
Objectives
Students will learn about innovation and sustainability: generating ideas for their innovative products or services; developing hardware and software prototypes or structuring new services; learning to submit applications for patents, trademarks, copyrights and industrial design projects; implementing communication campaigns; testing financing strategies; and analyzing production, marketing, sales, distribution and service strategies.
General characterization
Code
12669
Credits
3.0
Responsible teacher
António da Nóbrega de Sousa da Câmara
Hours
Weekly - 2
Total - 4
Teaching language
Português
Prerequisites
Without pre-requisites
Bibliography
Clayton Christensen, The Innovator’s Dilemma, Harper, 2002 (http://dl4a.org/uploads/doc/The_Innovators_Dilemma.pdf)
Olivier de Wek, Engineering Design and Rapid Prototyping, 2007 (https://ocw.mit.edu/courses/aeronautics-and-astronautics/16-810-engineering-design-and-rapid-prototyping-january-iap-2007/index.htm)
Frederick R. Steiner, Richard Weller, Karen M''Closkey, Billy Fleming, Design with Nature Now, Lincoln Institute, 2019
Peter McAteer, Sustainability Is the New Advantage- Leadership, Change, and the Future of Business, Anthem Press, 2019
Teaching method
Readings pre-lectures
Interactive classes
Project based learning
Evaluation method
Innovative project on sustaianbility solutions
Subject matter
Introduction to innovation and sustainability Global sustainability research map Map of international patents on innovation and sustainability Market map on companies and startups on innovation and sustainability Mapa das empresas e startups focadas em ambiente e sustentabilidade 2. Inspirational talks
Ynvisible Aromni Human Mobility Grupo Melo Jerónimo Martins
Generation and selection of ideas for new products and services Prototyping new hardware/software products and structuring new services Intellectual property Communication Financing: equity and non-equity based Production, distribution, marketing and sales, and service planning 4. Final presentation before an international jury
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[P1]Máximo de 1000 caracteres com espaços incluídos.