Specialization in Marketing Research and CRM
Education objectives
The specialization in Marketing Research and CRM is ranked as the best Master degree Program in Data Analytics in Portugal and the 3rd best in the Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world. This program is now part of the Master program in Data Driven Marketing.
This program fills a gap in the high level training of managers, technical staff, and other experts in marketing, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
It is particularly aimed at technical staff and users of Market Research, as well at professionals who are involved in Customer Relationship Management in Banking and Insurance, Telecommunications, FMCG (fast-moving consumer goods), among others.
The main goal of this program is to train technical staff and managers to:
- Plan, create and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret, and communicate the results of market research;
- Manage, explore, interpret and communicate marketing information that is present in information systems or from other sources of marketing information;
- Create, implement and manage customer relationship policies.
Applications - 4th call for applications
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from July 27th to August 17th 2021. The selection process is based on the analysis of the applicant's academic and professional curriculum.
General characterization
DGES code
42813
Cicle
Specialization Area
Degree
Master
Access to other programs
Access to Doctoral Program.
Coordinator
Jorge Morais Mendes
Opening date
September 2021
Vacancies
Fees
€6.000
Schedule
After Working Hours
Teaching language
English
Degree pre-requisites
For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 ECTS (credit units). The curricular component of the program includes two semesters, that corresponds to a postgraduate program diploma.
To earn the Master degree program in Data Driven Marketing, with a specialization in Marketing Research and CRM, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.
This path is an option of
Master in Statistics and Information Management
Conditions of admittance
The requirements for the applications are: a degree in a compatible field (complete until September 2021); analysis of the applicants' academic and professional curriculum.
Evaluation rules
The evaluation of each discipline is usually carried through a final exam. This evaluation may be complemented with a project developed individually or in group. A minimum classification of 10 values is demanded so that the discipline is concluded successfully.
Structure
| 2º year - Autumn semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200086 | Research Methodologies | 7.5 |
| 2º year - Spring semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200045 | Internship | 35.0 |