PostGraduate Marketing Research e CRM
The Postgraduate Program in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
The goal of this program is to train technical staff and managers to:
- Plan, create, and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret, and communicate the results of market research;
- Manage, explore, interpret and communicate marketing information that is present in information systems or from other
sources of marketing information;
- Create, implement, and manage customer relationship policies.
This Postgraduate Program gives access to the Master degree program in Data Driven Marketing, with a specialization in Marketing Research and CRM, which is ranked as the best Master Degree Program in Data Analytics in Portugal and the 3rd best in the Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.
Applications - 4th call for applications
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from July 27th to August 17th 2021. The selection process is based on the analysis of the applicant's academic and professional curriculum.
Access to other programs
Jorge Morais Mendes
Afer working hours
To earn the Postgraduate Program diploma in Marketing Research e CRM, Students have to complete 60 ECTS, of which 41,5 are Mandatory Course Units.
Conditions of admittance
To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2021); be proficient in English (spoken and written).
|1º year - Autumn semester|
|200187||Marketing Strategy and Innovation||7.5|
|200189||Descriptive Analytics in Marketing||0.0|
|200204||Social Network Analysis||3.5|
|200012||Business Intelligence I||7.5|
|200201||Data Science for Marketing||7.5|
|200195||Information Systems Development||4.0|
|400020||Information Systems Governance||3.5|
|200070||Information Technologies Services Management||4.0|
|200073||Information Systems Management||3.5|
|200193||Data Management and Storage||4.0|
|200196||Digital Marketing & E-Commerce||7.5|
|200165||Descriptive Methods of Data Mining||7.5|
|200192||Data Privacy, Security and Ethics||4.0|
|1º year - Spring semester|
|200188||Marketing Engineering and Analytics||7.5|
|200190||Predictive Analytics in Marketing||7.5|
|200203||Machine Learning in Marketing||7.5|
|200210||Architectures for Information Systems||3.5|
|200202||Big Data for Marketing||7.5|
|200013||Business Intelligence II||7.5|
|200014||Business Process Management||3.5|
|200170||Consumer Behavior Insights||7.5|
|200068||Information Project Management||4.0|
|200200||Search Engine Optimization||4.0|
|400081||Social Media Analytics||7.5|