PostGraduate Marketing Research e CRM

Education objectives

The Postgraduate Program in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.

The goal of this program is to train technical staff and managers to:

  • Plan, create, and conduct market studies or any other market research;
  • Select and apply methods of collection of marketing data;
  • Analyze, interpret, and communicate the results of market research;
  • Manage, explore, interpret and communicate marketing information that is present in information systems or from other
    sources of marketing information;
  • Create, implement, and manage customer relationship policies.

This Postgraduate Program gives access to the Master degree program in Data Driven Marketing, with a specialization in Marketing Research and CRM, which is ranked as the best Master Degree Program in Data Analytics in Portugal and the 3rd best in the Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.

Applications - 4th call for applications
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from July 27th to August 17th 2021. The selection process is based on the analysis of the applicant's academic and professional curriculum.

General characterization

DGES code



Postgraduate programmes



Access to other programs


Jorge Morais Mendes

Opening date

September 2021





Afer working hours

Teaching language


Degree pre-requisites

To earn the Postgraduate Program diploma in Marketing Research e CRM, Students have to complete 60 ECTS, of which 41,5 are Mandatory Course Units.

Conditions of admittance

To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2021); be proficient in English (spoken and written).

Evaluation rules