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Business Analytics in Tourism

Objectives

The main goal of the Business Analytics in Tourism course is to give the students the knowledge and competences related with decision support capacities provided by the Business Intelligence processes and the supporting Data Warehouses, including the Business Intelligence development methodologies and the nowadays available information technologies in the field of Business Analytics, Data Visualization and Dashboarding, including the capabilities of Geographic Information Systems.

General characterization

Code

400111

Credits

7.5

Responsible teacher

Miguel de Castro Simões Ferreira Neto

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

None

Bibliography

Sharda, Delen & Turban (2017). Business Intelligence, Analytics, and Data Science: A Managerial Approach, Global Edition, ISBN: 9780134633282

Larson, Brian (2017). Delivering Business Intelligence with Microsoft SQL Server 2016. Mc Graw Hill, ISBN: 978-1-25-964148-0

Ferrari & Russo (2016). Introducing Microsoft Power BI, Microsoft Press https://www.microsoftpressstore.com/store/introducing-microsoft-power-bi-9781509302284

Teaching method

This course will include lectures and labs. In the lectures will consist of theoretical concepts, case studies and real world examples. The applied component of the course will include several computer labs where students will apply the concepts and theories presented in lectures leveraging the Microsoft Business Intelligence Platform (Power BI). In this context the students will have to develop a project.

Evaluation method

The assessment includes:

a) Project (50%)
b) Final exam (50%)

To successfully complete the course students must obtain a minimum score of 9.5 in the final exam (both seasons), irrespective of marks obtained in a) or b).

Subject matter

The main topics covered in the course lectures are:

T.1 Business Intelligence for Tourism
T.2 Data Management
T.3 Data Warehousing
T.4 Business Analytics
T.5 Data Visualization and Dashboard Design
T.6 Data Security and Privacy

The main topics covered in the course Labs are

L.1 Storytelling with Dashboards (Microsoft Power BI)
Lab 1.1 - Data Discovery
Lab 1.2 - Data Engineering
Lab 1.3 - Data Modelling
Lab 1.4 - Data Visualization
Lab 1.5 - Reporting & Dashboards
Lab 1.6 - Advanced Analytics
Lab 1.7 - Creating an End-to-End Solution

L.2 Geographic Information Systems (ARC GIS)
Lab 2.1 - Geospatial Technology as a Key to Tourism
Lab 2.2 - Power of Mapping Tourism
Lab 2.3 - How does GIS can work for tourism