Business Intelligence II
Objectives
The main goal of the Business Intelligence II course that we now initiate is to give the students the knowledge and competences related with decision support capacities provided by the Business Intelligence processes and the supporting Data Warehouses, including the Business Intelligence development methodologies and the nowadays available information technologies in the field of Business Analytics and Performance Management.
General characterization
Code
200013
Credits
7.5
Responsible teacher
Miguel de Castro Simões Ferreira Neto
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Business Intelligence I
Bibliography
Turban E.; Sharda R.; Dursun D. and King D. (2011). Business Intelligence: a managerial approach. Second Edition. Prentice Hall, ISBN: 013610066X. ; Howson, C. (2008). Successful business intelligence : secrets to making BI a killer app. McGraw Hill. ISBN 978-0-07-149851-7; Few, Stephen (2006). Information Dashboard Design: The Effective Visual Communication of Data. Sebastopol, CA: O’Reilly Media. ISBN 0596100167; Eckerson, Wayne W. (2006). Performance Dashboards: Measuring, Monitoring, and Managing Your Business. Hoboken, NJ: John Wiley & Sons. ISBN 0750661747; 0
Teaching method
This course will include lectures and labs.
In the lectures will consist of theoretical concepts, case studies and presentations from leading BI vendors.
The applied component of the course will include several computer labs where students will apply the concepts and theories presented in lectures leveraging the Microsoft Business Intelligence Platform (SQL Server, SQL Business Intelligence Development Studio).
In this context the students will have to develop a project.
Evaluation method
The assessment includes:
a) Project
b) Final Exam
Final grade calculated based on the following formula:
a) 50%
b) 50%
Subject matter
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Especialização em Data Science for Marketing
- Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Especialização em Marketing Research e CRM
- Laboral - Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Laboral - Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence - Working Hours Format
- Mestrado em Data-Driven Marketing
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- PostGraduate in Marketing Intelligence
- PostGraduate Marketing Research e CRM
- PostGraduate in Enterprise Information Systems