Search Engine Optimization
Objectives
1. Conhecer exemplos de crescimento explosivo/viral de consumidores
2. Conhecer e aplicar métodos básicos de Otimização de Motores de Busca
3. Compreender a existência de técnicas de crescimento além da Otimização de Motores de Busca
4. Saber como aplicar A/B testing para experimentação rápida num ambiente web
5. Desenhar uma estratégia de crescimento para a página web ou um serviço web de um cliente
6. Utilizar as redes sociais dos users para popularização, distribuição e crescimento
7. Crescimento via mobile
8. Princípios de Ciências Comportamentais num ambiente online
General characterization
Code
200200
Credits
4.0
Responsible teacher
Bruno Miguel Brás Nunes
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Especialização em Data Science for Marketing
- Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence
- Especialização em Marketing Research e CRM
- Laboral - Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Laboral - Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence - Working Hours Format
- Mestrado em Data-Driven Marketing
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- PostGraduate in Marketing Intelligence
- PostGraduate Marketing Research e CRM
- PostGraduate in Enterprise Information Systems