Specialization in Marketing Intelligence - Working Hours Format
Education objectives
The specialization in Marketing Intelligence is now part of the Master Program in Data Driven Marketing. It aims to train managers, technical staff and other marketing professionals to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations. It is aimed also at Information Systems managers.
The program provides a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the other supported by methodologies and techniques of information analysis and management.
The goal of this program is to train technical staff and managers to:
- Develop strategies, methods and tools of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to marketing information in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to solving marketing problems.
General characterization
DGES code
94346
Cicle
Specialization Area
Degree
Master
Access to other programs
Coordinator
Miguel de Castro Neto
Opening date
September 2021
Vacancies
Fees
€6.000
Schedule
Working Hours
Teaching language
English
Degree pre-requisites
For the conclusion of the curricular component, it is necessary to obtain a minimum of 60 credit units (ECTS). The curricular component of the program includes two semesters and corresponds to a postgraduate program diploma.
To earn the Master degree program in Data Driven Marketing, with a specialization in Marketing Intelligence, the student must develop a scholarly thesis, work project or a professional internship, carried out in the third semester.
This path is an option of
Master in Information Management
Conditions of admittance
The requirements for the applications are: a degree in a compatible field (complete until September 2020); analysis of the applicants' academic and professional curriculum.
Evaluation rules
Structure
| 2º year - Autumn semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200049 | Market Research | 7.5 |
| 200086 | Research Methodologies | 7.5 |
| 2º year - Spring semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200045 | Internship | 35.0 |