Digital Transformation
Objectives
Digital transformation (DT) course will provide students the overview of the main drivers that lead companies to competitiveness in XXI century. DT is a continuous complex undertaking process which shapes a organizations and its operations towards digital business strategies. DT has a cross-functional character and need to be aligned with other functional and operational strategies. This course will present the main scientific DT drivers and how they can be interconected to con tribute to competitiveness of organizational businesses.
General characterization
Code
200194
Credits
3.5
Responsible teacher
Maria Manuela Simões Aparício da Costa
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
The course will be lectured in English.
Bibliography
Teaching method
This course will be leaded by theoretical and practical sessions, associated with case study analysis, gamified quizes and a group developed project.
Evaluation method
Regular examination period (1st Call)
a) Case study group work (20%)
b) Applied digital transformation group work (30%)
c) Exam (on-line platform) (50%)
Resit examination period (2nd call)
a) Scientific essay (Group/ Individual) (50%)
b) Exam (on-line platform) (50%)
Notes:
- All the deliverables (case study and applied work group) must be submitted within the stated deliverable dates.
- Penalties (1 point/day) will be applied per day of delay.
- Students will only obtain approval if they score a minimum value of 8 on the Exam.
Subject matter
LU1: Introduction to digital transformation facilitators
- The influence of technological evolution and socio-economic changes
- What is the level of preparation of organizations for digital transformation
- Introduction to Services, PSS Systems and new business models
LU2: Business and digital transformation methodologies and applications
- Why, What and How for digital and business transformation. Because many projects fail.
- What methodologies exist for complex and global transformational projects. BTEP and E SAT examples
- Introduction to the methodology BTM² (Methodology of business transformation management) - Management and enablement disciplines
- Potential causes for failures in a Project, for each methodology discipline
LU3: The Process of Creating Value by Organizational Capabilities and Human Capital
- Value creation and business performance evaluation models
- Influence of human capital and digital skills management in value creation
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Major in Business Analytics
- Major in Data Science
- Especialização em Data Science for Marketing
- Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Especialização em Marketing Research e CRM
- Laboral - Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Laboral - Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence - Working Hours Format
- Mestrado em Data-Driven Marketing
- Post-Graduation in Information Analysis and Management
- Post-Graduation Risk Analysis and Management
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate in Information Management and Business Intelligence in Healthcare
- Post-Graduation in Knowledge Management and Business Intelligence
- Post-Graduation Information Systems and Technologies Management
- PostGraduate in Marketing Intelligence
- PostGraduate Marketing Research e CRM
- PostGraduate in Enterprise Information Systems