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Mestrado em Data-Driven Marketing

Education objectives

O Mestrado em Data Driven Marketing visa capacitar especialistas e gestores de marketing com ferramentas analíticas aplicadas à área de Marketing, de forma a suportar a tomada de decisões nesta área. Está desenhado de forma a incluir quatro percursos alternativos (especializações):

Candidaturas - 4ª fase
Para a candidatura ser considerada completa terá de preencher o formulário disponível em Portal de Candidaturas da NOVA IMS, fazer o upload do Curriculum Vitae, realizar o pagamento da taxa de candidatura e submeter a candidatura de 27 de julho a 17 de agosto de 2021 ara as seguintes especializações:

  • Marketing Intelligence - Regime Diurno;
  • Marketing Research e CRM.

O processo de seleção dos alunos é feito com base na análise do currículo académico e profissional. 

General characterization

DGES code

9435

Cicle

Master (2nd Cycle)

Degree

Master

Access to other programs

Coordinator

Paulo Miguel Rasquinho Ferreira Rita

Opening date

September 2021

Vacancies

Fees

€6.000

Schedule

Working hour and after working hours (Digital Marketing & Analytics and Marketing Intelligence After working hours (Data Science for Marketing, and Marketing Research and CRM)

Teaching language

English

Degree pre-requisites

Cada especialização do Mestrado tem a duração de 4 semestres letivos, num total de 120 ECTS. Os dois primeiros semestres correspondem à parte letiva, durante a qual os alunos têm que realizar um conjunto de Unidades Curriculares, a que correspondem 60 ECTS. O 2º ano é dedicado à elaboração de uma dissertação de natureza científica, de um trabalho de projeto ou de um relatório de estágio de natureza profissional, a que corresponde 60 ECTS.

Conditions of admittance

Evaluation rules

Structure

Paths

1º year - Autumn semester
Code Name ECTS
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
400082 Digital Analytics 7.5
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 0.0
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
400082 Digital Analytics 7.5
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 0.0
Options
200204 Social Network Analysis 3.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400082 Digital Analytics 7.5
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200070 Information Technologies Services Management 4.0
200071 Knowledge Management 7.5
200073 Information Systems Management 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 0.0
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200204 Social Network Analysis 3.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400082 Digital Analytics 7.5
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200070 Information Technologies Services Management 4.0
200071 Knowledge Management 7.5
200073 Information Systems Management 3.5
200193 Data Management and Storage 4.0
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 0.0
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
1º year - Spring semester
Code Name ECTS
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
400081 Social Media Analytics 7.5
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
400081 Social Media Analytics 7.5
Options
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200202 Big Data for Marketing 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 3.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200068 Information Project Management 4.0
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
400081 Social Media Analytics 7.5
200194 Digital Transformation 3.5
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200202 Big Data for Marketing 7.5
200013 Business Intelligence II 7.5
200014 Business Process Management 3.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200068 Information Project Management 4.0
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
400081 Social Media Analytics 7.5
200194 Digital Transformation 3.5
2º year - Autumn semester
Code Name ECTS
200086 Research Methodologies 7.5
200086 Research Methodologies 7.5
2º year - Spring semester
Code Name ECTS
200045 Internship 35.0
200045 Internship 35.0