Especialização em Marketing Research e CRM
Education objectives
The Master Program in Data Driven Marketing, with a specialization in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
The goal of this program is to train technical staff and managers to:
- Plan, create, and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret, and communicate the results of market research;
- Manage, explore, interpret and communicate marketing information that is present in information systems or from other
sources of marketing information; - Create, implement, and manage customer relationship policies.
This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 3rd best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.
Applications - 4th call for applications
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from July 27th to August 17th 2021. The selection process is based on the analysis of the applicant's academic and professional curriculum.
General characterization
DGES code
94351
Cicle
Specialization Area
Degree
Master
Access to other programs
Coordinator
Paulo Miguel Rasquinho Ferreira Rita
Opening date
September 2021
Vacancies
Fees
€6.000
Schedule
After working hours
Teaching language
English
Degree pre-requisites
This path is an option of
Mestrado em Data-Driven Marketing
Conditions of admittance
To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2021); be proficient in English (spoken and written).
Evaluation rules
Structure
1º year - Autumn semester | ||
---|---|---|
Code | Name | ECTS |
200204 | Social Network Analysis | 3.5 |
200201 | Data Science for Marketing | 7.5 |
200163 | Experimental Design | 4.0 |
400082 | Digital Analytics | 7.5 |
200187 | Marketing Strategy and Innovation | 7.5 |
200197 | Brand Management | 3.5 |
200196 | Digital Marketing & E-Commerce | 7.5 |
200189 | Descriptive Analytics in Marketing | 0.0 |
Options | ||
200204 | Social Network Analysis | 3.5 |
200012 | Business Intelligence I | 7.5 |
200201 | Data Science for Marketing | 7.5 |
200163 | Experimental Design | 4.0 |
200195 | Information Systems Development | 4.0 |
400082 | Digital Analytics | 7.5 |
400020 | Information Systems Governance | 3.5 |
200197 | Brand Management | 3.5 |
200070 | Information Technologies Services Management | 4.0 |
200071 | Knowledge Management | 7.5 |
200073 | Information Systems Management | 3.5 |
200193 | Data Management and Storage | 4.0 |
200196 | Digital Marketing & E-Commerce | 7.5 |
200189 | Descriptive Analytics in Marketing | 0.0 |
200165 | Descriptive Methods of Data Mining | 7.5 |
200192 | Data Privacy, Security and Ethics | 4.0 |
1º year - Spring semester | ||
---|---|---|
Code | Name | ECTS |
200203 | Machine Learning in Marketing | 7.5 |
200202 | Big Data for Marketing | 7.5 |
200170 | Consumer Behavior Insights | 7.5 |
200049 | Market Research | 7.5 |
200188 | Marketing Engineering and Analytics | 7.5 |
200190 | Predictive Analytics in Marketing | 7.5 |
200200 | Search Engine Optimization | 4.0 |
400081 | Social Media Analytics | 7.5 |
Options | ||
200203 | Machine Learning in Marketing | 7.5 |
200210 | Architectures for Information Systems | 3.5 |
200202 | Big Data for Marketing | 7.5 |
200013 | Business Intelligence II | 7.5 |
200014 | Business Process Management | 3.5 |
200170 | Consumer Behavior Insights | 7.5 |
200049 | Market Research | 7.5 |
200068 | Information Project Management | 4.0 |
200190 | Predictive Analytics in Marketing | 7.5 |
200200 | Search Engine Optimization | 4.0 |
400081 | Social Media Analytics | 7.5 |
200194 | Digital Transformation | 3.5 |
2º year - Autumn semester | ||
---|---|---|
Code | Name | ECTS |
200086 | Research Methodologies | 7.5 |
2º year - Spring semester | ||
---|---|---|
Code | Name | ECTS |
200045 | Internship | 35.0 |