Research Methodologies
Objectives
Prepare students to conduct the diferent stages of a research or work project, or project, which include the design and planning of the proposed work, project implementation, the definition of objectives and methods, and preparation of final the report (dissertation, thesis, project or internship report). Provide to students an opportunity to: 1) integrate the acquired knowledge; 2) exercise and expand their ability to: a) independent study; b) use the literature to develop and justify their arguments through critical analysis of information from various sources; c) discuss results and draw conclusions based on literature and information gathered, with the formulation of new concepts and proposals for future work; d) communicate and present results in an appropriate style , resulting in a final report properly structured
General characterization
Code
200086
Credits
7.5
Responsible teacher
Jorge Manuel Carrola Rodrigues
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
None
Bibliography
BRYMAN, A. (2012). Social Research Methods. 4rd ed. Oxford University Press Inc.;
OATES, B. J. (2006). Researching Information Systems and Computing. London: Sage Publications;
RECKER, J. (2013). Scientific Research in Information Systems: A Beginner's Guide. Progress in IS, Springer;
SAUNDERS, M.; A. Thornhill e P. Lewis (2012). Research Methods for Business Students. 6th Ed. Prentice-Hall;
CATER-STEEL, A. e L. Al-Hakim (2009). Information Systems Research Methods, Epistemology, and Applications. IGI Global Snippet
Teaching method
The course is based on lectures and seminars. In addition to the recommended readings and exposure of the themes in the classroom, discussions and exercises will be promoted in the classroom. The seminars are geared for the analysis and development of students dissertaion proposals. Structured discussions and sharing of experiences will be encouraged.
Participants are faced with the need to address the systematic issues that arise during the preparation of a master final work that include chooosing a theme, identifying a problem to study, clarification of objectives, formulation of hypotheses, model building, application of quantitative, qualitative and mixed data collection and reporting, presentation of results and conclusions. |
Evaluation method
Course assessement is based on the proposals for research, project work or internship report on two occasions:
- The first part of the proposal will have a weighting of 25% of the final grade. - The final proposal will have a weighting of 75% of the final grade. - Proposals are evaluated 0 to 20 (pass mark: 10) Students who do not handin the 1st part of the proposal may submit their final proposal on the dates defined for the exams.In those instances the final proposal will have a weighting of 100% of the final grade. |
Subject matter
1. Introduction to research work.
a) The nature of research b) The investigation process 2. Topic formulation and research objectives a) A good research topic b) The generation of ideas c) Research questions, goals and objectives d) From idea to project 3. The proposal a) Content b) Standards 4. The Critical review of the literature a) Critical review b) Planning and implementation of literature search c) Literature search tools and sources d) Plagiarism e) Rules for citation and references 5. Methodological approaches in scientific research. Strategies and methods for research a) Approaches to research b) Research designs c) Methods of data collection 6. Presentation of the final work: structure, content, and editing rules a) Repport structure b) Organization c)Writting: editing and norms |
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Especialização em Data Science for Marketing
- Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence
- Specialization in Information Systems and Technologies Management
- Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence
- Especialização em Marketing Research e CRM
- Specialization in Marketing Research and CRM
- Laboral - Especialização em Digital Marketing and Analytics
- Specialization in Knowledge Management and Business Intelligence – Working Hours Format
- Specialization in Information Systems and Technologies Management - Working Hours Format
- Laboral - Especialização em Marketing Intelligence
- Specialization in Marketing Intelligence - Working Hours Format
- Mestrado em Data-Driven Marketing