Business Model Innovation


The aim of this course is to enable students to better understand, decompose and analyze business or operational models in organizations. Students will work individually and in groups, studying, debating and evolving business models from a wide variety of industries and strategies. At the end of the course, students should be able to look at any organization and try to explain the connectedness of its actions through a business model and theorize novel approaches it could take or compare with what competition is doing. Students should be able to identify the business model as a characterizing trait of an organization.

General characterization





Responsible teacher

João Castro


Weekly - Available soon

Total - Available soon

Teaching language



Available soon


Recommended books:
“Playing to Win: How Strategy Really Works” by A.G. Lafley, and Roger L. Martin

Teaching method

This class requires an investment towards effective class participation. Cases will be presented, either in class by the instructor, by student teams or through literature. Most of the takeaways will come from the quality of the discussion happening in class.

Evaluation method

There is no exam for this class and it is replaced by an Individual Essay (50% of final grade).

Other elements of assessment are:
-    Class participation (individual): 20%
-    Business presentation (team): 10%
-    Revolution model (team): 20%

Subject matter

Week 1 – The setting: What is innovation, what is a business model
Week 2 – The old world: How to look at history through Business models
Week 3 – The broad world: Business models in different industries
Week 4 – The purpose: Winning and strategy
Week 5 – The deep dive: guest lecturer(s) explain their industry
Week 6 – The revolution: teams present the(ir) future